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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section

Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022

Persistent link: https://www.econbiz.de/10011507891

Brand ambidexterity and commitment in higher education : an exploratory study

Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3105-3112

Persistent link: https://www.econbiz.de/10011507929

Strategic brand management in higher education

Nguyen, Bang (ed.); Melewar, T. C. (ed.); … - 2019

Introduction to strategic brand management in higher education / Bang Nguyen, TC Melewar, and Jane Hemsley-Brown -- PART I: Strategy -- Co-creating brand identity: The case of UK higher education / Julie Robson, Sanjit Kumar Roy, Chris Chapleo and Hsiao Sophie Yang -- Organisational culture in...

Persistent link: https://www.econbiz.de/10013180311

A framework of brand strategy and the "glocalization" approach : the case of Indonesia

Japutra, Arnold; Bang, Nguyen; Melewar, T. C. - In: Analyzing the cultural diversity of consumers in the …, (pp. 101-125). 2015

Persistent link: https://www.econbiz.de/10011396901

Five areas to advance branding theory and practice

Melewar, T. C.; Bang, Nguyen - In: The journal of brand management : an international journal 21 (2014) 9, pp. 758-769

Persistent link: https://www.econbiz.de/10010514116

Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25

Persistent link: https://www.econbiz.de/10011422679

Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan

Wu, Meng-Shan; Chaney, Isabella; Chen, Cheng-Hao Steve; … - In: Qualitative market research : an international journal 18 (2015) 3, pp. 298-319

Persistent link: https://www.econbiz.de/10011305126

An integrated model of firms' brand likeability : antecedents and consequences

Bang, Nguyen; Choudhury, Musfiq Mannan; Melewar, T. C. - In: Journal of strategic marketing 23 (2015) 2, pp. 122-140

Persistent link: https://www.econbiz.de/10011305972

A review of the uses of corporate reputation : different perspectives and definitions

Chen, Chen-Chu; Bang, Nguyen; Melewar, T. C.; Dennis, … - In: The marketing review 15 (2015) 3, pp. 263-288

Persistent link: https://www.econbiz.de/10011438100

Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour

Melewar, T. C. (ed.); Bang, Nguyen (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011471640

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