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Consumer behaviour
25
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Hong Kong
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11
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Prendergast, Gerard
59
Prendergast, Gerard P.
45
Mazodier, Marc
31
Chan, Kara
13
Tsang, Alex S.L.
10
Grønhøj, Alice
9
Bech-Larsen, Tino
8
Marr, Norman E.
8
Quester, Pascale
8
Marr, Norman
7
Merunka, Dwight
6
Quester, Pascale G.
6
Tsang, Alex S. L.
6
West, Douglas C.
6
Plewa, Carolin
5
West, Douglas
5
Berthon, Pierre
4
Cheung, Wah-leung
4
Jarratt, Brent
4
Phau, Ian
4
Thompson, Edmund R.
4
Toscani, Giulio
4
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3
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Rezaee, Amir
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Hing Chuen, Leung
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Ko, David
2
Lam, Choi Ching
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Nel, Deon
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European journal of marketing : EJM
12
International journal of advertising : the quarterly review of marketing communications
12
European Journal of Marketing
11
Journal of international consumer marketing
9
Journal of advertising research
7
Journal of Consumer Marketing
6
The journal of consumer marketing
6
Journal of the Academy of Marketing Science
4
Marketing Intelligence & Planning
4
Psychology & marketing
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International Journal of Bank Marketing
3
International Journal of Retail & Distribution Management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
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Journal of Fashion Marketing and Management: An International Journal
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising : JCIRA
2
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2
Journal of nonprofit & public sector marketing
2
Marketing intelligence & planning
2
The service industries journal
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics
1
Brand management ; Vol. 4
1
European Management Journal
1
European management journal : publ. twice a year for the Scottish Business School
1
Harmony versus conflict in Asian business : managing in a turbulent era
1
Health marketing quarterly
1
International Journal of Physical Distribution & Logistics Management
1
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1
Journal of Advertising Research
1
Journal of Business Research
1
Journal of Managerial Psychology
1
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Journal of Services Marketing
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Journal of euromarketing
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ECONIS (ZBW)
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OLC EcoSci
43
Other ZBW resources
35
RePEc
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1
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
2
Predicting premium proneness
Prendergast, Gerard P.
;
Poon, Derek T. Y.
;
Tsang, Alex S. L.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 287-296
Persistent link: https://www.econbiz.de/10003742682
Saved in:
3
Sales promotion strategies and belief in luck
Prendergast, Gerard P.
;
Thompson, Edmund R.
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1043-1062
Persistent link: https://www.econbiz.de/10003774629
Saved in:
4
The role of socializing agents in communicating healthy eating to adolescents : a cross-cultural study
Chan, Kara
;
Prendergast, Gerard P.
;
Grønhøj, Alice
; …
- In:
Journal of international consumer marketing
23
(
2011
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10008858057
Saved in:
5
Match game : linking sponsorship congruence with communication outcomes
Prendergast, Gerard P.
;
Poon, Derek
;
West, Douglas C.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 214-226
Persistent link: https://www.econbiz.de/10003991914
Saved in:
6
Antecedents to advertising avoidance in China
Prendergast, Gerard P.
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10008822597
Saved in:
7
The interactive influence of country of origin of brand and product involvement on purchase intention
Prendergast, Gerard P.
;
Tsang, Alex S. L.
;
Chan, Cherry …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 180-188
Persistent link: https://www.econbiz.de/10003987457
Saved in:
8
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
9
Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification
Ngan, Heidi M. K.
;
Prendergast, Gerard P.
;
Tsang, Alex S. L.
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10009010618
Saved in:
10
Advertising and promotions budgeting and the role of risk
West, Douglas C.
;
Prendergast, Gerard P.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1457-1476
Persistent link: https://www.econbiz.de/10009525782
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