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Innovative user engagement and playfulness on adoption intentions of technological products : evidence from SEM-based multivariate approach
Hussain, Saima; Qazi, Sara; Ahmed, Rizwan Raheem; … - In: Economic research 32 (2019) 1,1, pp. 555-577
Persistent link: https://www.econbiz.de/10012388213
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Customer perceptions of innovativeness : an accelerator for value co-creation
Kim, Eojina; Tang, Liang; Bosselman, Robert - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 807-838
Persistent link: https://www.econbiz.de/10012053373
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Measuring customer perceptions of restaurant innovativeness : developing and validating a scale
Kim, Eojina; Tang, Liang; Bosselman, Robert - In: International journal of hospitality management 74 (2018), pp. 85-98
Persistent link: https://www.econbiz.de/10011924613
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Does domain specific consumer innovativeness vary with consumers' individual cultural orientation?
Kavak, Bahtisen; Turhan, Ayca; Eryigit, Canan - In: Global business & economics review 20 (2018) 5/6, pp. 709-723
Persistent link: https://www.econbiz.de/10012126556
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Virtual reality is so cool! : how technology innovativeness shapes consumer responses to service preview modes
Bogicevic, Vanja; Liu, Qing; Seo, Soobin; Kandampully, Jay - In: International journal of hospitality management 93 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012435994
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Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis
Sarmah, Bijoylaxmi; Rahman, Zillur - In: International journal of business excellence 15 (2018) 2, pp. 239-255
Persistent link: https://www.econbiz.de/10011954242
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The interactive effect of insight and cuteness in driving purchase likelihood : a lay belief of creativity
Septianto, Felix; Rostiani, Rokhima; Paramita, Widya - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1145-1157
Persistent link: https://www.econbiz.de/10013390992
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Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi; Leckie, Civilai; Johnson, Lester W. - In: Marketing intelligence & planning 41 (2023) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
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An examination of US golfers' communication behaviours across consumer innovativeness
Kim, Soojin; Kim, Yongjae - In: International Journal of Sports Marketing and Sponsorship 16 (2015) 5, pp. 56-72
In the diffusion of innovation framework, this study identified three distinct segments of golf product consumers using … innovativeness. Results indicate that the members of each cluster show varying degrees of innovativeness for new golf products. Each …
Persistent link: https://www.econbiz.de/10014811868