Garrido-Morgado, Álvaro; González-Benito, Óscar - In: BRQ Business Research Quarterly 18 (2015) 1, pp. 57-67
Summary Merchandising at point of sale comprises a set of techniques aimed at encouraging the purchase at the point of sale. This paper analyzes the impact on sales of two of these techniques, especially used in the context of non-specialized food stores and rarely distinguished in academic...
