Narrow search
Showing 41 - 50 of 144
Cover Image
Factors affecting customers' willingness to receive mobile marketing
Leppäniemi, Matti; Karjaluoto, Heikki; Salo, Jari; … - In: Advertising and communication : proceedings 4th …, (pp. 249-253). 2005
Persistent link: https://www.econbiz.de/10003353824
Cover Image
Advertisers' perceptions of search engine marketing
Karjaluoto, Heikki; Leinonen, Hannele - In: International journal of internet marketing and … 5 (2009) 1, pp. 95-112
Persistent link: https://www.econbiz.de/10003812638
Cover Image
Launch lessons from a growing global supplier of industrial equipment
Lehtimäki, Tuula; Salo, Jari; Karjaluoto, Heikki - In: International journal of business excellence 1 (2008) 4, pp. 375-390
Persistent link: https://www.econbiz.de/10003879502
Cover Image
Antecedents of online banking satisfaction and loyalty : empirical evidence from Finland
Karjaluoto, Heikki; Järvenpää, Lasse; Kauppi, Ville - In: International journal of electronic finance : IJEF 3 (2009) 3, pp. 253-269
Persistent link: https://www.econbiz.de/10003889529
Cover Image
Integrated marketing communications in mobile context
Leppäniemi, Matti; Karjaluoto, Heikki; Sinisalo, Jaakko; … - In: International advertising and communication : current …, (pp. 397-415). 2006
Persistent link: https://www.econbiz.de/10003378198
Cover Image
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki; Lehto, Heikki; Leppäniemi, Matti - In: Handbook of research on mobile marketing management, (pp. 303-322). 2010
Persistent link: https://www.econbiz.de/10003919381
Cover Image
Sources of trust and consumers’ participation in permission-based mobile marketing
Karjaluoto, Heikki; Kautonen, Teemu - In: Handbook of research in mobile business : technical, …, (pp. 304-315). 2009
Persistent link: https://www.econbiz.de/10003940532
Cover Image
The mobile network as a new medium for marketing communications : a case study
Karjaluoto, Heikki; Leppäniemi, Matti; Sall, Jari; … - In: Handbook of research in mobile business : technical, …, (pp. 334-342). 2009
Persistent link: https://www.econbiz.de/10003940545
Cover Image
Targeting young voters in a political campaign : empirical insights into an interactive digital marketing campaign in the 2007 Finnish general election
Leppäniemi, Matti; Karjaluoto, Heikki; Lehto, Heikki; … - In: Journal of nonprofit & public sector marketing 22 (2010) 1, pp. 14-37
Persistent link: https://www.econbiz.de/10003974153
Cover Image
Mobile banking, buying and payments
Karjaluoto, Heikki (contributor) - 2010
Persistent link: https://www.econbiz.de/10008823868