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Marketing analytics and consumer behavior : a systematic literature review for future research agenda
Mahajan, Yogesh; Mahajan, Vaishali; Kapse, Manohar - In: Data-Driven Decision Making, (pp. 151-167). 2024
Persistent link: https://www.econbiz.de/10014633464
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Impact of financial literacy on consumer financial behavior : a systematic review and research agenda using TCCM framework
Negi, Pushpa; Jaiswal, Anand Kumar - In: International journal of consumer studies 48 (2024) 3, pp. 1-19
Persistent link: https://www.econbiz.de/10014531764
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Consumer behaviour towards storage, disposal and recycling of e-waste : systematic review and future research prospects
Thukral, Sonal; Shree, Deep; Singhal, Shakshi - In: Benchmarking : an international journal 30 (2023) 3, pp. 1021-1072
Persistent link: https://www.econbiz.de/10014231929
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Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.; Smit, Edith G. - In: International journal of advertising : the review of … 42 (2023) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
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Impulse buying : a systematic literature review and future research directions
Redine, Artem; Deshpande, Sameer; Jebarajakirthy, Charles; … - In: International journal of consumer studies 47 (2023) 1, pp. 3-41
Persistent link: https://www.econbiz.de/10014246593
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Online shopping cart abandonment : a review and research agenda
Wang, Siqi; Hwa, Jacky Cheah Jun; Lim, Xin-Jean - In: International journal of consumer studies 47 (2023) 2, pp. 453-473
Persistent link: https://www.econbiz.de/10014250572
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Luxury experience and consumer behavior : a literature review
Gupta, Damini Goyal; Shin, Hyunju; Jain, Varsha - In: Marketing intelligence & planning 41 (2023) 2, pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
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Toward multisensory customer experiences : a cross-disciplinary bibliometric review and future research directions
Stead, Susan; Wetzels, Ruud; Wetzels, Martin; … - In: Journal of service research 25 (2022) 3, pp. 440-459
Persistent link: https://www.econbiz.de/10013395979
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Augmented reality in online retailing : a systematic review and research agenda
Kumar, Harish - In: International journal of retail and distribution management 50 (2022) 4, pp. 537-559
Persistent link: https://www.econbiz.de/10013398065
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Theory generation from literature reviews : a methodological guidance
Tsiotsou, Rodoula H.; Koles, Bernadett; Paul, Justin; … - In: International journal of consumer studies 46 (2022) 5, pp. 1505-1516
Persistent link: https://www.econbiz.de/10013411934