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Strategizing for premium positioning : the case of hotel grandeur
Chowdhary, Rupal; Anand, Gunjan; Kapooria, Pallavi Joshi; … - In: South Asian journal of management : SAJM 28 (2021) 3, pp. 195-211
Persistent link: https://www.econbiz.de/10012792569
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Achieving excellence in services marketing : roles in customer delight
Mandal, Pratap Chandra - In: International journal of business excellence : IJBEX 20 (2020) 3, pp. 359-374
Persistent link: https://www.econbiz.de/10012199135
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Marketing Luxury Services : Concepts, Strategy, and Practice
Hemzo, Miguel Angelo - 2023
1. History and concept of luxury -- 2. The luxury market -- 3. Luxury market and the Service-dominant logic paradigm -- 4. How to position a luxury product -- 5. Luxury consumer behavior -- 6. Defining the Persona: Segmentation and targeting -- 7. Developing strong luxury brands for products and...
Persistent link: https://www.econbiz.de/10014250259
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Marktsegmentierung auf Dienstleistungsmärkten : dargestellt am Beispiel des Marktes für Flugdienstleistungen
Friedrich, Heike; Görgen, Walter - 1993
Persistent link: https://www.econbiz.de/10000893587
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Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred; Pingel, Annette; Schwarting, Ulf - 1994
Persistent link: https://www.econbiz.de/10000414943
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Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M. (ed.); Kostecki, Michel M. (ed.) - 1994 - 1. ed.
Persistent link: https://www.econbiz.de/10000349312
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Strategisches Hotel-Marketing
Schrand, Axel; Schlieper, Thomas - In: Management in der Hotellerie und Gastronomie : …, (pp. 223-242). 2008
Persistent link: https://www.econbiz.de/10003646339
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From selling goods to marketing services
Plötner, Olaf - In: Bringing technology to market: trends, cases, solutions, (pp. 33-46). 2007
Persistent link: https://www.econbiz.de/10003439150
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Kundenmanagement in Arztpraxen und Ärztenetzen
Weinbrenner, Susanne; Graf, Alexander - In: Management im Gesundheitswesen, (pp. 176-185). 2009
Persistent link: https://www.econbiz.de/10003910997