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Social media use in pre-trip planning by tourists visiting a small regional leisure destination
Pabel, Anja; Prideaux, Bruce - In: Journal of vacation marketing : an international journal 22 (2016) 4, pp. 335-348
Persistent link: https://www.econbiz.de/10011634791
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Exploring the dimensions of online destination brand experience : Spanish and North American tourists' perspectives
Jiménez-Barreto, Jano; Sthapit, Erose; Rubio Benito, … - In: Tourism management perspectives : TMP 31 (2019), pp. 348-360
Persistent link: https://www.econbiz.de/10012113021
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The influence of social media on tourists' behaviour : evidence from China
Luo, Yingchan; Zhang, Linjia; Du, Jingjing - In: European review of service economics and management (2019) 1/7, pp. 117-148
Persistent link: https://www.econbiz.de/10012064151
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Social media and destination marketing in china : a systematic review of short videos
Liu, Congying; Ahmad Edwin Mohamed; Muhammad Zulqarnain … - In: Corporate Practices: Policies, Methodologies, and …, (pp. 413-435). 2024
Persistent link: https://www.econbiz.de/10014564291
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Social media micro-film marketing by Chinese destinations : the case of Shaoxing
Shao, Jun; Li, Xiong; Morrison, Alastair M.; Wu, Bihu - In: Tourism management : research, policies, practice 54 (2016), pp. 439-451
Persistent link: https://www.econbiz.de/10011452150
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How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist reso...
Niu, Yongge; Wang, Cheng Lu; Yin, Shimin; Niu, Yixuan - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 929-948
Persistent link: https://www.econbiz.de/10011627330
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Collective destination marketing in China : leveraging social media celebrity endorsement
Fath, Benjamin P.; Fiedler, Antje; Li, Zixuan; … - In: Tourism analysis : an interdisciplinary tourism & … 22 (2017) 3, pp. 377-387
Persistent link: https://www.econbiz.de/10011746867
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Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan; Wang, Chaohui; Zhang, Tingting - In: Tourism management : research, policies, practice 101 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
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The brand value continuum : countering co-destruction of destination branding in social media through storytelling
Lund, Niels Frederik; Scarles, Caroline; Cohen, Scott A. - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1506-1521
Persistent link: https://www.econbiz.de/10012310019
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The utilization of social media marketing in destination management organizations
Bosio, Birgit; Haselwanter, Stefanie; Ceipek, Michael - In: New business models and institutional entrepreneurs : …, (pp. 249-268). 2018
The emerging use of social media fundamentally changes the communication and interaction of societies and organizations. The use of social media revolutionizes the way organizations market their products and interact with their customers. Social media acts as an agent of change within the...
Persistent link: https://www.econbiz.de/10011941220