Similar Search Results

An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras

Ahn, Joongha; Lee, Changwon; Lee, Jongsu; Paik, Michael - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 356-369

Persistent link: https://www.econbiz.de/10010406174

Explaining media effect of green advertising on audience attitude

Khandelwal, Utkal; Singh, Trilok Pratap - In: Society and business review 18 (2023) 3, pp. 523-546

Persistent link: https://www.econbiz.de/10014334109

Effects of ad music attitude on ad attitude, brand attitude, and purchase intention

Raja, Md Washim; Anand, Sandip; Allan, David - In: Journal of international consumer marketing 35 (2023) 5, pp. 486-501

Persistent link: https://www.econbiz.de/10014422420

What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility

Chen, Wen-Kuo; Ling, Chia-Ju; Chen, Chien-Wen - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1900-1916

Persistent link: https://www.econbiz.de/10014430186

Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention

Qayyum, Abdul; Jamil, Raja Ahmed; Shah, Adnan Muhammad; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014373268

Investigating the impact of Facebook advertising features on consumer behaviour

Vo Thi Huong Giang; Duy Binh Luong; Le Khoa Huan; Thi … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 17-25

Persistent link: https://www.econbiz.de/10014375455

Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers

Sebastian, Ann Tresa; Lal, Bhagya; Anupama, J.; … - In: Cogent business & management 8 (2021) 1, pp. 1-24

Online retailing as a mode of transaction has been dominating the market through web-based advertisements since the beginning of the 21st century, replacing the role of mass media. India, being a populous country, has witnessed a rapid increase in online customers in recent years. Nonetheless,...

Persistent link: https://www.econbiz.de/10012665937

The impact of advertising appeals on purchase intention for women's fashion products in Malaysia

Nur Farihah Bt. Isamudin; Muhammad Tahir Jan - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 19-36

This paper is mainly focused on analyzing the impact of four advertising appeals, namely love appeal, humor appeal … test for the fitness of the proposed model.The fi ndings from the study revealed that two out of four advertising appeals … marketers, especially those in women's fashion industry in Malaysia, in creating eff ective advertising campaign to promote …

Persistent link: https://www.econbiz.de/10012666746

Celebrity advertisements and buying behavior of television viewers

Zaheer, Lubna - In: Pakistan economic and social review : incorporating the … 55 (2017) 2, pp. 259-274

Persistent link: https://www.econbiz.de/10012258770

Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media

Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170

Persistent link: https://www.econbiz.de/10012429449