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41
Sport fans' roles in value co-creation
Kolyperas, Dimitrios
;
Maglaras, Georgios
;
Sparks, Leigh
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10012177391
Saved in:
42
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
43
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
44
A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang
;
Agarwal, James
;
Mourali, Mehdi
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
Saved in:
45
Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective
Behnam, Mohsen
;
Sato, Mikihiro
;
Baker, Bradley J.
; …
- In:
Journal of sport management : the official journal of …
38
(
2024
)
1
,
pp. 26-39
Persistent link: https://www.econbiz.de/10014634935
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46
Consumer subjective well-being as a core concept in marketing : theoretical basis and application to the automotive sector
Kressmann, Frank
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013432249
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47
Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
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48
Customer anger and incentives for quality provision
Heyes, Anthony
;
Kapur, Sandeep
-
2012
Persistent link: https://www.econbiz.de/10009670844
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49
Kundenzufriedenheit als psychologisches Konstrukt : Bestandsaufnahme und emotionstheoretische Erweiterung bestehender Erklärungs- und Meßmodelle
Groß-Engelmann, Markus
-
1999
Persistent link: https://www.econbiz.de/10001371664
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50
Delight-Zufriedenheit
Müller, Claudia
-
2002
Persistent link: https://www.econbiz.de/10001752790
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