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Social media strategy : marketing and advertising in the consumer revolution
Quesenberry, Keith A. - 2016
Persistent link: https://www.econbiz.de/10011412429
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Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan; Enginkaya, Ebru - In: International journal of internet marketing and … 9 (2015) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
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Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana - In: International journal of internet marketing and … 9 (2015) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
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Revenue management implications of branded vs. independent hotels price-parity and online distribution effectiveness
Maier, Thomas A. - In: International journal of revenue management : IJRM 7 (2013) 3/4, pp. 223-243
Persistent link: https://www.econbiz.de/10010391245
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Trust and the online conversation : the case of online reviews
Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
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The findability formula : the easy, non-technical approach to search engine marketing
Lutze, Heather - 2009
Persistent link: https://www.econbiz.de/10003750172
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Internet marketing : strategy, implementation and practice
Chaffey, Dave (contributor) - 2006 - 3rd ed.
Persistent link: https://www.econbiz.de/10003290590
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Search marketing strategies : a marketer's guide to objective-driven success from search engines
Colborn, James - 2006
Persistent link: https://www.econbiz.de/10002835709
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eMarketing eXcellence : the heart of ebusiness
Smith, Paul R.; Chaffey, Dave - 2005 - 2nd ed
Persistent link: https://www.econbiz.de/10002485281