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The zen of social media market...
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Online-Marketing
12,891
Internet marketing
12,669
Social Web
5,689
Social web
5,682
Konsumentenverhalten
4,327
Consumer behaviour
4,323
Werbewirkung
2,081
Advertising effects
2,071
Electronic Commerce
2,068
Online-Handel
1,966
Online retailing
1,963
E-commerce
1,929
Werbung
1,762
Advertising
1,759
Viral marketing
1,718
Virales Marketing
1,717
Markenführung
1,565
Brand management
1,556
Beziehungsmarketing
1,534
Relationship marketing
1,529
Internet
1,235
Marketingmanagement
1,130
Marketing management
1,114
Markenimage
888
Brand image
881
Website
857
Social media
845
social media
808
Suchmaschine
710
Search engine
695
Marketing
675
Soziales Netzwerk
573
Digitalisierung
481
Social network
481
USA
479
United States
476
Deutschland
468
Digitization
449
Germany
442
Brand
434
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Undetermined
5,619
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2,334
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4,083
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35
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390
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375
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266
Sammelwerk
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255
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236
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224
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211
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174
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65
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35
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28
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13
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Author
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Kreutzer, Ralf T.
45
Tucker, Catherine
32
Goldfarb, Avi
30
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Wilbur, Kenneth C.
27
Chaffey, Dave
25
Fritz, Wolfgang
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Katona, Zsolt
15
Martínez-López, Francisco J.
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
El-Gohary, Hatem
14
Filieri, Raffaele
14
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Springer Fachmedien Wiesbaden
88
IGI Global
24
National Bureau of Economic Research
22
Information Resources Management Association
16
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Technische Universität Braunschweig
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Peter Lang GmbH
4
Rheinwerk Verlag
4
UVK Verlagsgesellschaft mbH
4
Verlag Dr. Kovač
4
epubli GmbH
4
Edward Elgar Publishing
3
Springer International Publishing
3
Universität Bremen
3
Université Paris-Dauphine (Paris IX)
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
International Institute of Social and Economic Sciences
2
NetLibrary, Inc
2
RWTH Aachen
2
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Published in...
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Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
123
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
89
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Marketing intelligence & planning
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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Source
All
ECONIS (ZBW)
12,794
USB Cologne (EcoSocSci)
216
RePEc
90
EconStor
30
BASE
26
Other ZBW resources
6
OLC EcoSci
5
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161
Strategic management and online selling : creating competitive advantage with intangible web goods
Royer, Susanne
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10002392734
Saved in:
162
eMarketing eXcellence : the heart of ebusiness
Smith, Paul R.
;
Chaffey, Dave
-
2005
-
2nd ed
Persistent link: https://www.econbiz.de/10002485281
Saved in:
163
Internet marketing : reaching customers anytime, anywhere, any platform
Duparcq, Patrick
;
Hanna, Richard
;
Berger, Paul D.
-
2010
Persistent link: https://www.econbiz.de/10003830828
Saved in:
164
Socialnomics : how social media transforms the way we live and do business
Qualman, Erik
-
2009
Persistent link: https://www.econbiz.de/10003815715
Saved in:
165
Haifischbecken Internet Marketing : so bringen Sie Ihr Unternehmen im Internet auf Erfolgskurs
Kratz, Karl
-
2009
Persistent link: https://www.econbiz.de/10003870969
Saved in:
166
Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social-Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen ; [alle Möglichkeit...
Scott, David Meerman
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003796747
Saved in:
167
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Rapp, Stan
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10003858320
Saved in:
168
Online-Marketing : wie fischt man Kunden aus dem Internet ; eine praxisorientierte Anleitung zur erfolgreichen Nutzung der Online-Marketing-Instrumente mit Grundlagen und Hintergru...
Eugster, Jörg
-
2009
-
3. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003881308
Saved in:
169
eMarketing eXcellence
Chaffey, Dave
;
Smith, Paul R.
-
2008
-
3rd ed.
Persistent link: https://www.econbiz.de/10003686298
Saved in:
170
Marketing in the age of Google : your online strategy is your business strategy
Fox, Vanessa
-
2010
Persistent link: https://www.econbiz.de/10003898163
Saved in:
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