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Utilitarian and hedonic customer benefits of e-insurance : a look at the role of gender differences
Ettis, Saïd Aboubaker; Haddad, Mohamed Mabrouk - In: International journal of e-business research : an … 15 (2019) 1, pp. 109-126
Persistent link: https://www.econbiz.de/10011996870
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It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
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The effects of QR delivered content on perceived product value
Acuti, Diletta; Vocino, Andrea; Mazzoli, Valentina; … - In: Journal of strategic marketing 30 (2022) 5, pp. 510-532
Persistent link: https://www.econbiz.de/10013370893
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Drivers of purchase intention - hedonic or utilitarian values? : a case of Indian electric car market
Issac, Aswin Philip; Mathew, Asish Oommen; Sriram, K. V. - In: International journal of business excellence : IJBEX 27 (2022) 2, pp. 202-219
Persistent link: https://www.econbiz.de/10013336772
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Spending windfall ("found") time on hedonic versus utilitarian activities
Chung, Jaeyeon; Lee, Leonard; Lehmann, Donald R.; Tsai, … - In: Journal of consumer research : JCR ; an … 49 (2023) 6, pp. 1118-1139
Persistent link: https://www.econbiz.de/10014314334
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Hedonic objects and utilitarian experiences : the overriding influence of hedonism in driving consumer happiness
Kousi, Sofia; Halkias, Georgios; Kokkinaki, Flora - In: Psychology & marketing 40 (2023) 8, pp. 1634-1645
Persistent link: https://www.econbiz.de/10014338311
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Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon; Bang, Hye Jin; Yoon, Sukki; Baek, Tae Hyun - In: International journal of advertising : the review of … 43 (2024) 1, pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
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To be precise (imprecise) in utilitarian (hedonic) contexts : examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations
Zhu, Hong; Zhu, Zimeng; Ou, Yilin; Yin, Ya - In: Psychology & marketing 40 (2023) 12, pp. 2668-2685
Persistent link: https://www.econbiz.de/10014432529
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Consumers' responses to metaverse ads : the roles of hedonic versus utilitarian appeal and the moderating role of need for touch
Kim, Yunju; Lee, Heejun - In: Journal of business research : JBR 179 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014555776
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Effects of utilitarian, hedonic and social motives on mall shoppers satisfaction
Magai, Petro Sauti - In: Business management review : journal of the University … 27 (2024) 1, pp. 52-68
Persistent link: https://www.econbiz.de/10015053331