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Audience members' goals of media use and processing of advertisements

Juntunen, Arja - 2001

Persistent link: https://www.econbiz.de/10001565737

Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform

Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies : open access journal 10 (2022) 2, pp. 1-21

untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines … through mobile commerce. The underlying hypothesis for this investigation is the applicability of the perceived advertising … value of mobile commerce, positively associated with attitude towards advertising channels. The Facebook social network has …

Persistent link: https://www.econbiz.de/10013164472

Advertising Viewability in Online Branding Campaigns

Bounie, David - 2017

technologies to measure the viewability of advertising campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online advertising …

Persistent link: https://www.econbiz.de/10012956175

Effect Celebrity Endorser, Social Media, Advertising, Content YouTube and Brand Awareness to Buy Consumer Interest

Ramadhanti, Evie - 2019

Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this … study is to acquire knowledge and test theories about Celebrity Endorser, Social Media, Advertising, YouTube Content and …

Persistent link: https://www.econbiz.de/10012895191

Impacts of duo-regional generic advertising of social media on consumer preference

Chen, Xuqi; Yan, Heng; Gao, Zhifeng; Jiang, Yuan - In: Agribusiness : an international journal 38 (2022) 1, pp. 21-44

Persistent link: https://www.econbiz.de/10012816684

Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge

Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 68-89

Persistent link: https://www.econbiz.de/10012821766

Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement

Pittman, Matthew; Oeldorf-Hirsch, Anne; Brannan, Ashley - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 106-121

Persistent link: https://www.econbiz.de/10012821768

Consumers’ Responses Towards Social Media Advertising on Facebook in Tourism Industry Within Pakistan

Masroor, Syed Mohib - 2019

In Pakistan, tourism industry is growing rapidly but lack of researches and studies contributes in creating gap in understand the role of social media marketing in improving this sector. For this purpose, this research is conducted to investigate and examine the impact of social media...

Persistent link: https://www.econbiz.de/10012871036

How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness

Lee, Susanna S.; Chen, Huan; Lee, Yu-Hao - In: The journal of product & brand management 31 (2022) 1, pp. 149-162

Persistent link: https://www.econbiz.de/10012798141

Influence of virtual experience immersion, product control, and stimulation on advertising effects

Lin, Hui Fei - In: Journal of global information management 30 (2022) 9, pp. 1-19

Persistent link: https://www.econbiz.de/10012800085