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The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim; Poels, Karolien; Walrave, Michel; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
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Adoption of social networking sites by Italian
Alarcón-del-Amo, María-del-Carmen; Lorenzo-Romero, Carlota - In: Information systems and e-business management : ISeB 12 (2014) 2, pp. 165-187
Persistent link: https://www.econbiz.de/10010356965
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Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin; Kim, Eunice - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
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Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna; Arora, Nilesh - In: Review of marketing science 20 (2022) 1, pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
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Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline; Towner, Terri L. - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
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Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah; Wen, Jing - In: Journal of marketing communications 27 (2021) 5, pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
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Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
Shukla, Paurav; Drennan, Judy - In: Information & management : the internat. journal of … 55 (2018) 5, pp. 598-607
Persistent link: https://www.econbiz.de/10011872924
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An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna; Wirtz, Bernd W.; Langer, Paul F. - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
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Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim; Anand, Sandip; Allan, David - In: Journal of international consumer marketing 35 (2023) 5, pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
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Perceived value of social networking sites (SNS) in students' expressive participation in social movements
Borrero, Juan D.; Yousafzai, Shumaila Y.; Javed, Uzma; … - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 56-78
Persistent link: https://www.econbiz.de/10010336909