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Modeling hedonic motive-based segments of wine festival visitors using decision tree approach
Payini, Valsaraj; Bolar, Kartikeya; Mallya, Jyothi; … - In: International journal of wine business research 34 (2022) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10012886214
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Perceived risk and the willingness to buy and pay for "corked" bottles of wine
Lecat, Benoît; Le Fur, Eric; Outreville, J. François - In: International journal of wine business research : IJWBR 28 (2016) 4, pp. 286-307
Persistent link: https://www.econbiz.de/10011641638
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Millennials as luxury wine buyers in the United States?
Higgins, Lindsey; Wolf, Marianne McGarry - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
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A fine wine instrument : an alternative for segmenting the Australian wine market
Johnson, Trent E.; Bastian, Susan E. P. - In: International journal of wine business research : IJWBR 27 (2015) 3, pp. 182-202
Persistent link: https://www.econbiz.de/10011477402
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Using push-pull winescape attributes to model Australian wine tourist segmentation
Quintal, Vanessa; Thomas, Ben; Phau, Ian; Soldat, Zorana - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 346-372
Persistent link: https://www.econbiz.de/10011814564
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The symbolic value of wine, moderating and mediating factors and their relationship to consumer purchase intention
Toni, Deonir de; Pompermayer, Rogério; Lazzari, Fernanda; … - In: International journal of wine business research 34 (2022) 2, pp. 190-211
Persistent link: https://www.econbiz.de/10013361897
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Predicting wine preference : testing the premises of the vinotype theory
Borchgrevink, Carl Peter; Sherwin, Allan Lewis - In: International journal of wine business research : IJWBR 29 (2017) 3, pp. 251-268
Persistent link: https://www.econbiz.de/10011781076
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The COVID-19 pandemic, customer satisfaction and sales performance in wine tasting rooms in the Finger Lakes region of New York State
Davis, Trent James; Gómez, Miguel I. - In: International journal of wine business research 34 (2022) 2, pp. 173-189
Persistent link: https://www.econbiz.de/10013361895
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Willingness to pay for female-made wine : evidence from an online experiment
Gallais, Alicia; Livat, Florine - In: Journal of wine economics 19 (2024) 1, pp. 41-63
online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can …The wine industry, considered to be male-dominated, has seen a growing share of women winemakers. Using a randomized … be identified either from the first name of the producer or from a gendered group of wine producers. Using a Tobit and a …
Persistent link: https://www.econbiz.de/10014636856
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Effect of region of origin on willingness to pay for wine : an experimental auction
Ferreira, Carla; Pinto, Lígia M. Costa; … - In: Applied economics 53 (2021) 32, pp. 3715-3729
Persistent link: https://www.econbiz.de/10012589534