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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
of UAE -- 4. Bank Brand Avoidance - Perspectives from Nigeria and Ghana -- 5. Sponsorship: Practices and Benefits in …, destination marketing, brand avoidance, sports marketing communications, sponsorship, health and lifestyle branding, digital …
Persistent link: https://www.econbiz.de/10013192340
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The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas; Erlandsson, Susanna - In: Journal of marketing communications 21 (2015) 2, pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
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How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
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Creating fit for sponsorship on corporate websites
Wang, Ye - In: International journal of internet marketing and … 9 (2015) 3, pp. 181-208
Persistent link: https://www.econbiz.de/10011497647
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Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh; Viglia, Giampaolo; Pinto, Diego Costa; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Sanderson, Jimmy - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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Unternehmen in der ökologischen Diskussion : Umweltkommunikation auf dem Prüfstand
Rolke, Lothar (ed.); Rosema, Bernd (contributor);  … - 1994
Persistent link: https://www.econbiz.de/10000414440
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
Horch, Heinz-Dieter (ed.) - 2009
Persistent link: https://www.econbiz.de/10003849318
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008937214
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The role of sponsorship and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks
Le Dang Lang; Le Tan Buu; Nguyen Van Hien - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 385-400
Persistent link: https://www.econbiz.de/10012287136