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GeMarkt16 : Neuauflage eines b...
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1
Iconic studies relevant for research in
marketing
and the Journal of Global Scholars of
Marketing
Science
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
Saved in:
2
A review of two decades of research on language in international and multicultural
marketing
(1997-2020)
Park, Yung-Hwal
;
Lehnert, Kevin
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10013198082
Saved in:
3
Hope for a stronger discipline of
marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
4
Reflections on an extraordinary
marketing
scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
5
Academic research in
marketing
and business school health : limiters and improvement opportunities
Stremersch, Stefan
;
Winer, Russell S.
-
2018
Persistent link: https://www.econbiz.de/10012126183
Saved in:
6
Applications of virtual reality in
marketing
(2000-2020) : a 4C
marketing
-mix based review and future research agenda
Yadav, Nidhi
;
Sota, Shikha
;
Chaudhary, Harish
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 121-147
Persistent link: https://www.econbiz.de/10014318248
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7
Understanding the synergy between quality management and market orientation : a systematic literature review and identification of research avenues
El Manzani, Younès
- In:
International journal of business excellence : IJBEX
34
(
2024
)
1
,
pp. 52-84
Persistent link: https://www.econbiz.de/10015075401
Saved in:
8
Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
Savitt, Ronald
-
2008
Persistent link: https://www.econbiz.de/10003644627
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9
Publishing research in
marketing
journals using structural equation modeling
Babin, Barry J.
;
Hair, Joseph F.
;
Boles, James S.
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 279-285
Persistent link: https://www.econbiz.de/10003766154
Saved in:
10
A 13-year content analysis of survey methodology in communication related journals
Macias, Wendy
;
Springston, Jeffrey K.
;
Lariscy, Ruth …
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003770184
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