Awwad, Abdulkareem; Akroush, Dr. Mamoun N. - In: EuroMed Journal of Business 11 (2016) 1, pp. 2-29
Purpose – The purpose of this paper is to identify the NPD performance success measures that manufacturing organisations use to assess the success of their new products. Design/methodology/approach – Based on relevant literature review and in-depth interviews, a structured questionnaire was...