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Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A. - In: The journal of product & brand management 32 (2023) 8, pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
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The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell; Kleyn, Nicola - In: The journal of business & industrial marketing 38 (2023) 10, pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
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How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo; Hur, Won-Moo - In: Corporate social responsibility and environmental management 29 (2022) 5, pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
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Interactive Network Branding : creating corporate identity and reputation through interpersonal interaction
Koporcic, Nikolina; Halinen, Aino - In: The IMP journal 12 (2018) 2, pp. 392-408
Persistent link: https://www.econbiz.de/10011896776
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University marketing directors' views on the components of a university brand
Ali-Choudhury, Rehnuma; Bennett, Roger; Savani, Sharmila - In: International review on public and nonprofit marketing … 6 (2009) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10003861755
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Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica; Conz, Elisa - In: Corporate communications : an international journal 28 (2023) 7, pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
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Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael; De Chernatony, Leslie; Matute, Jorge; … - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
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The Routledge companion to corporate branding
Iglesias, Oriol (ed.); Ind, Nicholas (ed.);  … - 2022 - First published
Cover -- Half Title -- Series -- Title -- Copyright -- Dedication -- Table of Contents -- List of contributors -- Acknowledgments -- A An introduction to the corporate brand management field -- 1 Towards a paradigm shift in corporate branding -- 2 Demarcating the field of corporate brand...
Persistent link: https://www.econbiz.de/10013460687
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Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation : Grundlagen, Fallstudien und empirische Erkenntnisse in Commodity-Branchen
Süss, Werner; Zerfaß, Ansgar; Dühring, Lisa - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009125914