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Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.; Kalwani, Manohar U.; Morrison, Donald G. - 1988 - Rev
Persistent link: https://www.econbiz.de/10000767789
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Measuring and managing brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784481
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Consumer-factors moderating private label brand success : further empirical results
Glynn, Mark S.; Chen, Shaoshan - In: International journal of retail & distribution management 37 (2009) 11, pp. 896-914
Persistent link: https://www.econbiz.de/10009521953
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Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie; Grohmann, Bianca - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
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Measuring and managing brand love : the BERA platform
Barker, Ryan; Peacock, Jeffrey - In: Consumer brand relationships : meaning, measuring, managing, (pp. 243-260). 2015
Persistent link: https://www.econbiz.de/10011279668
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National versus private-label brands : dynamics, conceptual framework, and empirical perspective
Rizkallah, Elias G.; Miller, Heather - In: Journal of business & economics research 13 (2015) 2, pp. 123-136
Persistent link: https://www.econbiz.de/10011288766
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Effects of pronoun brand name perspective and positioning on brand attitude
Kachersky, Luke; Carnevale, Marina - In: The journal of product & brand management 24 (2015) 2, pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
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Thai consumers' purchase decisions and private label brands
Kandapa Thanasuta - In: International journal of emerging markets 10 (2015) 1, pp. 102-121
Persistent link: https://www.econbiz.de/10011348533
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Usage and recall of FMCG brands by rural consumers and relevant facts
Sekhar, Savanam Chandra; Padmaja, R. - In: Journal of economics and business research 21 (2015) 1, pp. 108-125
Persistent link: https://www.econbiz.de/10011313288
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Measuring consumers' preferences and attitudes towards branded petrol : an initial instigation of the branded petrol market
Dugar, Anurag - In: Global business review 14 (2013) 1, pp. 137-154
Persistent link: https://www.econbiz.de/10009746403