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Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng; Tu, Hongwei; Zhou, Xing; Niu, Wanjie - In: The service industries journal 43 (2023) 7/8, pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie; Durif, Fabien; Grappe, Cindy G. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
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Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
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Emotional brand attachment and brand love : the emotional bridges in the process of transition from satisfaction to loyalty
Ghorbanzadeh, Davood; Rahehagh, Atena - In: Rajagiri management journal 15 (2021) 1, pp. 16-38
Purpose - Satisfaction and loyalty as vital and strategic concepts in the marketing literature are highly important to companies and marketers. The review of the existing literature reveals a gap of the role of emotional constructs that can begin in a regular and rational sequence of...
Persistent link: https://www.econbiz.de/10012588608
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The mediating role of customer engagement on brand involvement and emotional brand attachment
Qaiser, Shehla; Bashir, Muhammad Adnan; Yasir, Muhammad; … - In: The Lahore journal of business 9 (2020/2021) 2, pp. 19-40
Persistent link: https://www.econbiz.de/10012628303
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Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-congruity and perceived brand globalness
Fastoso, Fernando; González-Jiménez, Héctor - In: Journal of business research : JBR 121 (2020), pp. 429-437
Persistent link: https://www.econbiz.de/10012417364
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Emotional brand attachment and attitude toward brand extension
Vahdat, Arash; Hafezniya, Hanieh; Jabarzadeh, Younis; … - In: Services marketing quarterly 41 (2020) 3, pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
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Counterfeit versus original patronage : do emotional brand attachment, brand involvement, and past experience matter?
Bian, Xuemei; Haque, Sadia - In: The journal of asset management 27 (2020) 4, pp. 438-451
Persistent link: https://www.econbiz.de/10012298815
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The many facets of sustainable consumption, anti-consumption, and emotional brand attachment in Egypt
Shaban, Yosra; El-Bassiouny, Noha - In: African journal of business and economic research : AJBER 12 (2017) 1, pp. 163-204
Persistent link: https://www.econbiz.de/10011724434