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CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.; Venkatesan, Rajkumar; McAlister, Leigh; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
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Staying power of churn prediction models
Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Journal of interactive marketing : a quarterly … 24 (2010) 3, pp. 198-208
Persistent link: https://www.econbiz.de/10008650983
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Customer engagement as a new perspective in customer management
Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
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Special issue: Customer engagement
Verhoef, Peter C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008652137
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A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
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Willingness to pay for organic products : differences between virtue and vice foods
Doorn, Jenny van; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 167-180
Persistent link: https://www.econbiz.de/10009376054
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Accountability as a main ingredient of getting marketing back in the board room
Verhoef, Peter C.; Leeflang, Peter - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 3, pp. 26-32
Persistent link: https://www.econbiz.de/10009153348
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Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.; Dorotic, Matilda; Verhoef, Peter C. - 2011
Persistent link: https://www.econbiz.de/10009545646
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
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The marketing-finance interface : an organizational perspective
Verhoef, Peter C.; Pennings, Joost M. E. - In: Handbook of marketing and finance, (pp. 225-243). 2012
Persistent link: https://www.econbiz.de/10009552413