Narrow search
Showing 31 - 40 of 125,203
Cover Image
Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Nu, Su; Mariadoss, Babu John; Reynolds, Dennis - In: Journal of hospitality and tourism insights 2 (2019) 4, pp. 377-390
Persistent link: https://www.econbiz.de/10012131599
Cover Image
Privacy concerns with social networking sites : an empirical investigation of users in National Capital Region (NCR), India
Bhandari, Ravneet Singh; Bansal, Sanjeev - In: South Asian journal of management : SAJM 26 (2019) 3, pp. 68-87
Persistent link: https://www.econbiz.de/10012131727
Cover Image
Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita; Rehman, Asad - In: International journal of electronic marketing and … 8 (2017) 2, pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
Cover Image
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav; Banerjee, Neelotpaul - In: Global business review 18 (2017) 5, pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
Cover Image
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Cover Image
How collectivistic values affect online word-of-mouth
Pezzuti, Todd; Leonhardt, James M. - In: International journal of market research 63 (2021) 4, pp. 436-453
Persistent link: https://www.econbiz.de/10012593923
Cover Image
Impacts of social media on the buying intention of the consumers in Edinburgh, UK
Al-Shawabkeh, Abdallah; Nuseir, Mohammed T.; Aljumah, Ahmad - In: International journal of procurement management 14 (2021) 4, pp. 470-486
Persistent link: https://www.econbiz.de/10012595864
Cover Image
Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib; Shasikala Vadivalu - In: International journal of electronic business : IJEB 18 (2023) 4, pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
Cover Image
Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit; Dewani, Prem Prakash; Nigam, Achint; … - In: Journal of global information management 30 (2022) 5, pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
Cover Image
Understanding the social media phenomenon : terminological examination and perception of its entities
Bühler, Julian - 2017
Persistent link: https://www.econbiz.de/10011805503