//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Rechtliche Risiken der Mediapl...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Product placement
451
Product Placement
412
Werbeträger
360
Advertising media
355
Werbewirkung
342
Advertising effects
338
Consumer behaviour
202
Konsumentenverhalten
202
Werbung
182
Advertising
153
Brand management
142
Markenführung
142
Deutschland
117
Werbeplanung
100
Advertising planning
96
Germany
94
Online-Marketing
90
Internet marketing
87
Marketing management
86
Marketingmanagement
86
Mediaplanung
85
Markenimage
83
USA
82
United States
82
Brand image
81
Computerspiel
66
Video game
65
Markenartikel
56
Brand
55
Communication media
47
Fernsehwerbung
47
Film industry
47
Filmwirtschaft
47
Kommunikationsmedien
47
Television advertising
47
Fernsehprogramm
46
Theorie
46
Theory
46
Television programme
44
Zielgruppe
42
more ...
less ...
Online availability
All
Undetermined
202
Free
66
Type of publication
All
Article
565
Book / Working Paper
306
Journal
13
Type of publication (narrower categories)
All
Article in journal
433
Aufsatz in Zeitschrift
433
Aufsatz im Buch
133
Book section
133
Graue Literatur
57
Non-commercial literature
57
Hochschulschrift
41
Arbeitspapier
32
Working Paper
32
Thesis
18
Dissertation u.a. Prüfungsschriften
16
Collection of articles of several authors
15
Sammelwerk
15
Case study
13
Fallstudie
13
Ratgeber
9
Lehrbuch
8
Textbook
7
Aufsatzsammlung
6
Conference paper
6
Guidebook
6
Handbook
6
Handbuch
6
Konferenzbeitrag
6
Market information
6
Marktinformation
6
Statistik
6
Bibliografie enthalten
5
Bibliography included
5
Konferenzschrift
5
Statistics
5
Conference proceedings
4
Glossar enthalten
4
Glossary included
4
Mehrbändiges Werk
3
Multi-volume publication
3
Wörterbuch
3
Annual report
2
Jahresbericht
2
Bibliographie
1
more ...
less ...
Language
All
English
604
German
266
Undetermined
12
French
2
Dutch
1
Russian
1
Swedish
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
17
Dens, Nathalie
13
Reijmersdal, Eva A. van
13
Jugenheimer, Donald W.
10
Matthes, Jörg
10
Unger, Fritz
9
Eisend, Martin
8
Kelley, Larry D.
8
Naderer, Brigitte
8
Chen, Huan
7
Russell, Cristel Antonia
7
Boerman, Sophie C.
6
Budzinski, Oliver
6
Cauberghe, Verolien
6
Huber, Frank
6
Hudders, Liselot
6
Pepels, Werner
6
Sung, Yongjun
6
Tessitore, Tina
6
Balasubramanian, Siva Kumar
5
Chan, Fanny Fong Yee
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Engel, Dirk
5
Schramm, Holger
5
Verhellen, Yann
5
Avramova, Yana R.
4
Davtyan, Davit
4
Erenburg, Grigori
4
Franz, Gerhard
4
Gabszewicz, Jean Jaskold
4
Gierl, Heribert
4
Gistri, Giacomo
4
Jap, Sandy D.
4
Katz, Helen E.
4
Laussel, Didier
4
Lehu, Jean-Marc
4
Lindstädt-Dreusicke, Nadine
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
Institut für Demoskopie Allensbach
3
Duncker & Humblot
2
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Organisation der Media-Agenturen
2
UNIVATION, Verein für Angewandte Betriebswirtschaft an der Technischen Universität Chemnitz-Zwickau
2
Berliner Wissenschafts-Verlag
1
Communication, Advertising and Marketing Education Foundation
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Esomar
1
Fachhochschule Reutlingen / European School of Business
1
Gesamtverband Kommunikationsagenturen GWA
1
Hamburger Forum Medienökonomie
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <13., 2014, Amsterdam>
1
IP Deutschland GmbH <Köln>
1
Institutt for Samfunnsøkonomi <Bergen, Norwegen>
1
J. L. Kellogg Graduate School of Management
1
Julius-Maximilians-Universität Würzburg
1
Kellogg School of Management <Evanston, Ill.>
1
NetLibrary, Inc
1
Rheinwerk Verlag
1
Seminar on Media Research
1
Shaker Verlag
1
Springer Gabler <Firma>
1
Symposium Stars in Film und Sport <2000, Hamburg>
1
Universität <Duisburg, 1980 -> / Fachgebiet Marketing und Konsum
1
Universität Hamburg
1
Verband Deutscher Zeitschriftenverleger
1
Verlag Dr. Kovač
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
34
Journal of promotion management : JPM
34
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of advertising research
22
Journal of marketing communications
16
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
The journal of brand management : an international journal
8
Psychology & marketing
7
Advertising in new formats and media : current research and implications for marketers
6
Journal of promotion management : innovations in planning and applied research
6
Media-Perspektiven
6
Breaking new ground in theory and practice
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
5
Engaging consumers through branded entertainment and convergent media
5
Journal of advertising
5
Journal of consumer behaviour : an international research review
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of media business studies
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing intelligence & planning
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
5
Tourism management : research, policies, practice
5
Gabler Edition Wissenschaft
4
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
4
Journal of current issues and research in advertising : JCIRA
4
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Springer eBook Collection
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Beiträge zur Analyse und Entwicklung der Medien
3
Cutting edge international research
3
more ...
less ...
Source
All
ECONIS (ZBW)
815
USB Cologne (EcoSocSci)
68
RePEc
1
Showing
31
-
40
of
884
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Kaufkraft kennt keine Altersgrenze : ein kritischer Beitrag zur Werberelevanz von Alterszielgruppen
Müller, Dieter K.
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 291-298
Persistent link: https://www.econbiz.de/10003731127
Saved in:
32
Crossmediale Strategien überregionaler Tageszeitungen : empirische Studie am Beispiel des Pressemarkts in Österreich
Stark, Birgit
;
Kraus, Daniela
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 307-317
Persistent link: https://www.econbiz.de/10003731132
Saved in:
33
Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
Saved in:
34
Advertising in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
Saved in:
35
Developments in audience measurement and research
Webster, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 123-138)
.
2008
Persistent link: https://www.econbiz.de/10003755908
Saved in:
36
Using THREE I media in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
Saved in:
37
Individualisierungsmöglichkeiten im Mobile TV : ein werbebasierter Geschäftsmodellansatz
Deuker, André Steffen
;
Radmacher, Mike
- In:
Mobile und ubiquitäre Informationssysteme - …
,
(pp. 39-52)
.
2008
Persistent link: https://www.econbiz.de/10003737908
Saved in:
38
Werbung im Moment der Wahrheit : Darstellung und Beurteilung der POS-Medien als Teil einer integrierten Kommunikationsstrategie
Nagel, Michael
;
Unterbusch, Barbara
- In:
Handel im Fokus : aus dem Instituts für …
60
(
2008
)
3
,
pp. 102-130
Persistent link: https://www.econbiz.de/10003741643
Saved in:
39
Markenkommunikation in der neuen Medienwelt
Matt, Dominique von
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003765684
Saved in:
40
Mediawerbung
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 45-66)
.
2009
Persistent link: https://www.econbiz.de/10003765977
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->