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Re-segmenting a gaming destination market : a fresh look at Mainland Chinese tourists in Macau
Li, Jun; Wong, IpKin Anthony; Kim, Woo Gon - In: Journal of vacation marketing : an international journal 23 (2017) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10011772894
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Segmenting Taiwanese tourists to China by ethnic identity and generation
Chen, Chun-Chu; Wang, Yao-Chin; Lin, Yueh-hsiu; Jiang, … - In: Journal of vacation marketing : an international journal 20 (2014) 2, pp. 181-191
Persistent link: https://www.econbiz.de/10010359536
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Segmenting foodies for a foodie destination
Kline, Carol; Lee, Seungwoo; Knollenberg, Whitney - In: Journal of travel and tourism marketing 35 (2018) 9, pp. 1234-1245
Persistent link: https://www.econbiz.de/10011942085
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Exploring the concept of perceived sustainability at tourist destinations : a market segmentation approach
Sánchez-Fernández, Raquel; Iniesta-Bonillo, M. Ángeles; … - In: Journal of travel and tourism marketing 36 (2019) 2, pp. 176-190
Persistent link: https://www.econbiz.de/10012179387
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Understanding tourism loyalty : horizontal vs. destination loyalty
Almeida Santana, Arminda; Moreno Gil, Sergio - In: Tourism management : research, policies, practice 65 (2018), pp. 245-255
Persistent link: https://www.econbiz.de/10011775149
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Expenditure-based segmentation of a mountain destination tourist market
Lima, Joana; Eusébio, Celeste; Kastenholz, Elisabeth - In: Journal of travel and tourism marketing 29 (2012) 7/8, pp. 695-713
Persistent link: https://www.econbiz.de/10009711014
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Smart tourists as a profiling market segment: Implications for DMOs
Gajdošík, Tomáš - In: Tourism economics : the business and finance of tourism … 26 (2020) 6, pp. 1042-1062
Persistent link: https://www.econbiz.de/10012266289
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Experiences in a wine tourism destination from the visitors' perspective
Amaral, Marcia Mariluz; Kuhn, Vitor Roslindo; Anjos, … - In: International journal of wine business research 36 (2024) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10014484108
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Segmenting the Market of First-Time Visitors to an Island Destination
Yun, Dongkoo - 2010
Purpose: The main purpose of this study is to segment the market of first-time visitors based on the activities travelers engage in while at a destination. The various segments are then profiled by demographics, socio-economic variables, and trip-related...
Persistent link: https://www.econbiz.de/10013142870
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Market segmentation and their potential economic impacts in an ecotourism destination : an applied modelling study on Hokkaido, Japan
Neuts, Bart; Romão, João; Nijkamp, Peter; Shikida, Asami - In: Tourism economics : the business and finance of tourism … 22 (2016) 4, pp. 793-808
Persistent link: https://www.econbiz.de/10011645855