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As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa; Neslin, Scott A.; Valentini, Sara - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
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Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 24 (2016) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
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"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús; Kamakura, Wagner A.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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Insights into consumer resource integration and value co-creation process
Iyanna, Shilpa - In: The journal of applied business research 32 (2016) 3, pp. 717-727
Persistent link: https://www.econbiz.de/10011500822
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Antecedents to loyalty point redemption : implications for customer equity management
Hwang, Joon Ho; Chung, Jaiho; Kim, Jae Wook; Lee, Dongwon; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3731-3739
Persistent link: https://www.econbiz.de/10011515248
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Empathy can increase customer equity related to pro-social brands
Lee, Eun-Ju - In: Journal of business research : JBR 69 (2016) 9, pp. 3748-3754
Persistent link: https://www.econbiz.de/10011515254
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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
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Relationship value based on customer equity influences on online group-buying customer loyalty
Zhang, Ruijin; Li, Guoxin; Wang, Haiyan - In: Journal of business research : JBR 69 (2016) 9, pp. 3820-3826
Persistent link: https://www.econbiz.de/10011515268