Similar Search Results

Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 970-982

Persistent link: https://www.econbiz.de/10011644537

Appealing to men and women using sexual appeals in advertising : in the battle of the sexes, is a truce possible?

Black, Iain R.; Morton, Peta - In: Journal of marketing communications 23 (2017) 4, pp. 331-350

Persistent link: https://www.econbiz.de/10011743958

Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718

Persistent link: https://www.econbiz.de/10010375803

How Chinese young consumers respond to gendered advertisement

Chan, Kara; Ng, Yu Leung; Liu, Jianqiong - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 353-364

Persistent link: https://www.econbiz.de/10010469426

Experiments on Gender Differences in Information Processing to Advertising

Lin, Shu - 2006

A process dissociation procedure was used to examine the gender differences in the controlled and automatic processing … of the brands with the spokes-character of different gender. The results showed that: (1) male consumers elicited …

Persistent link: https://www.econbiz.de/10012782256

Gender Jenga : the role of advertising in gender stereotypes within educational and non-educational games

Bush, Bianca; Furnham, Adrian - In: Young consumers : insight and ideas for responsible … 14 (2013) 3, pp. 216-229

Persistent link: https://www.econbiz.de/10010188078

Endorser gender and age effects in B2B advertising

Mohan, Mayoor; Ferguson, Jodie L.; Huhmann, Bruce A. - In: Journal of business research : JBR 148 (2022), pp. 60-75

Persistent link: https://www.econbiz.de/10013325446

Men and women watching and reading : gender and information processing opportunity effects in advertising

Papyrina, Veronika - In: Journal of marketing communications 21 (2015) 2, pp. 125-143

Persistent link: https://www.econbiz.de/10011302876

Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals

Zotos, Yorgos; Tsichla, Eirini - In: Journal of euromarketing 23 (2014) 3, pp. 35-58

Persistent link: https://www.econbiz.de/10010497694

Problematizing the postfeminist gaze : a critical exploration of young women's readings of gendered power relations in advertising

Rome, Alexandra; O'Donohoe, Stephanie; Dunnett, Susan - In: Journal of macromarketing 40 (2020) 4, pp. 546-562

Persistent link: https://www.econbiz.de/10012308739

1
2
3
4
5
6
7
8
9
10
Next
Last