Purpose: This paper aims to analyse the risk and return trade‐off in the film industry, and to explain the managerial decisions justifying significant investments in such a risky and uncertain sector. Design/methodology/approach: An extensive dataset of movies released in US theatres over a...

Motion pictures remain among the most valuable products for broadcast by television (TV) stations around the globe. As a result, TV broadcast rights generate more revenues than the theater box office for the movie studios that own these assets and are often a crucial element in a film’s...