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Social media in crisis communication : the Lance Armstrong saga

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The impact of the Euro 2012 on popularity and market value of football players

Kiefer, Stephanie - 2012

Eine hohe Popularität und ein hoher Markenwert sind wichtig für das reguläre Gehalt eines Fußballers sowie für seine Werbe- und Sponsorenverträge. Doch wie kann ein Fußballspieler seine Popularität und seinen Markenwert steigern? Das Ziel dieser Studie ist es zu untersuchen, ob gute...

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Who is the better player? : off-field battle on Facebook and Twitter

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"The players last year all had part-time jobs" : challenges, expectations and use of social media under the professional structure of the Women's Super League

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