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Did you say (obscenity) forget about it? : examining the joint effect of nostalgia appeals and product types on receivers' purchase intention based on heuristic-systematic model (H...

Koh, Hyeseung - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 45-76

Persistent link: https://www.econbiz.de/10013483014

Overcoming the negative role of nostalgia in consumer reactions to automated products

Kremer, Patrick; Feurer, Sven; Kim, Ju-Young; Hoeffler, … - In: The journal of product innovation management : an … 39 (2022) 6, pp. 871-890

Persistent link: https://www.econbiz.de/10013465346

Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands

Areni, Charles Scott - In: The journal of product & brand management 31 (2022) 5, pp. 702-717

Persistent link: https://www.econbiz.de/10013407487

The power of nostalgia : age and preference for popular music

Davies, Callum; Page, Bill; Driesener, Carl; Anesbury, Zac - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 681-692

Persistent link: https://www.econbiz.de/10013454715

The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal

Chen, Pei-Chi - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 771-799

Persistent link: https://www.econbiz.de/10013206760

Applying augmented reality (AR) technologies in theatrical performances in theme parks : a transcendent experience perspective

Hu, Runhong; Wang, Chaohui; Zhang, Tingting; Nguyen, Thixuan - In: Tourism management perspectives : TMP 40 (2021), pp. 1-17

Persistent link: https://www.econbiz.de/10013209330

Does a virtual trip evoke travelers' nostalgia and derive intentions to visit the destination, a similar destination, and share? : nostalgia-motivated tourism

Shin, Hyejo Hailey; Jeong, Miyoung - In: Journal of travel and tourism marketing 39 (2022) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10013178070

Compensatory consumption during the COVID-19 pandemic : exploring the critical role of nostalgia in sport consumer behaviour

Cho, Heetae; Oh, Ga-Eun; Chiu, Weisheng - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1736-1763

Persistent link: https://www.econbiz.de/10013206267

Effects of nostalgic messages on ad persuasiveness : a meta-analysis

Cheng, Ying; Yan, Xiaodi - In: International journal of advertising : the review of … 42 (2023) 2, pp. 263-287

Persistent link: https://www.econbiz.de/10014234023

The role of brand silence and nostalgia in revitalizing traditional skincare products with advertising and celebrity endorsement strategy as a mediator

Tripathi, Vibhuti; Chandra, Tarunija - In: The journal of business and economic studies 26 (2023) 2, pp. 72-108

The purpose of this research is to identify the role of brand salience and nostalgia in the revitalization of … of traditional antiseptic creams were undertaken via convenience sampling across India. Brand salience and nostalgia …

Persistent link: https://www.econbiz.de/10014288866