Narrow search
Showing 21 - 30 of 107,617
Cover Image
Flash sales : how consumers' emotional responses to negative word-of-mouth affect diagnosticity and purchase intentions
Tan, Wee Kheng; Chen, Po-Yen - In: Service business 17 (2023) 4, pp. 1001-1024
Persistent link: https://www.econbiz.de/10014504691
Cover Image
When tourists are angry or fearful : (in)effectiveness of emotion regulation in changing behavioral intention
Tan, Karen Pei-Sze; Li, Xiang - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 796-817
Persistent link: https://www.econbiz.de/10014582400
Cover Image
The subsequent effects of negative emotions : from brand hate to anti-brand consumption behavior under moderating mechanisms
Rahimah, Anni; Dang Huu Phuc; Nguyen, Tessa Tien; … - In: The journal of product & brand management 32 (2023) 4, pp. 618-631
Persistent link: https://www.econbiz.de/10014281359
Cover Image
Impacts of crisis emotions on negative word-of-mouth and behavioural intention : evidence from a milk crisis
Oanh Dinh Yen Nguyen; Lee, Jenny; Ngo, Liem Viet; Tran … - In: The journal of product & brand management 31 (2022) 4, pp. 536-550
Persistent link: https://www.econbiz.de/10013393658
Cover Image
Personality, mood, or emotion? Influence of customer trait and state during the cellar door experience on sales and word-of-mouth intention : a Bayesian approach$dGenevieve d’Ament...
D'Ament, Genevieve; Nayeem, Tahmid; Saliba, Anthony J. - In: Wine Economics and Policy 13 (2024) 1, pp. 49-62
-created with staff during a cellar door experience. The influence of a participant's personality, mood, and emotion on onsite sales …
Persistent link: https://www.econbiz.de/10015057477
Cover Image
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia; Ribeiro, Lara - In: Journal of promotion management : JPM 20 (2014) 4, pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Cover Image
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Cover Image
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Cover Image
Antecedents of customer WOM in glamping : the critical role of original ecology
Lu, Jiandong; Wang, Xiaolei; Dai, Zheng; Chen, Guo; … - In: International journal of hospitality management 95 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10012547731
Cover Image
How social media influencers affect behavioural intentions towards recommended brands : the role of emotional attachment and information value
Sánchez-Fernández, Raquel; Jiménez-Castillo, David - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1123-1147
Persistent link: https://www.econbiz.de/10012623856