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Pivots in the luxury business : discovering the new luxury consumer through social data
Bendoni, Wendy K.; Duma, Fabio - In: Developing successful global strategies for marketing …, (pp. 139-156). 2021
Persistent link: https://www.econbiz.de/10012521684
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Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia; Taylor, Charles Raymond; Mueller, Barbara - In: Media and change management : creating a path for new …, (pp. 267-288). 2022
Persistent link: https://www.econbiz.de/10013167382
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Consumer flexibility, data quality and targeted pricing
Sapi, Geza; Suleymanova, Irina - 2013
We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...
Persistent link: https://www.econbiz.de/10010204781
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Elite China : luxury consumer behaviour in China
Lu, Xiao - 2008
Persistent link: https://www.econbiz.de/10003758068
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The affluent consumer : marketing and selling the luxury lifestyle
Michman, Ronald D.; Mazze, Edward M. - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003339753
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Potential niche markets for luxury fashion goods in China
Gao, Ling; Norton, Marjorie J. T.; Zhang, Zhiming; To, … - In: Journal of fashion marketing and management 13 (2009) 4, pp. 514-526
Persistent link: https://www.econbiz.de/10003904755
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Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex; Moskowitz, Howard R.; Bevolo, Marco; … - In: The journal of consumer marketing 27 (2010) 5, pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
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Value-based segmentation of luxury consumption behavior
Wiedmann, Klaus-Peter; Hennigs, Nadine; Siebels, Astrid - In: Psychology & marketing 26 (2009) 7, pp. 625-651
Persistent link: https://www.econbiz.de/10003874129
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Determinants of purchasing intention for fashion luxury goods in the Italian market : a laddering approach
Amatulli, Cesare; Guido, Gianluigi - In: Journal of fashion marketing and management 15 (2011) 1, pp. 123-136
Persistent link: https://www.econbiz.de/10008990983
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How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael; Decker, Reinhold - In: Journal of customer behaviour 10 (2011) 3, pp. 207-222
Persistent link: https://www.econbiz.de/10009577351