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Persistent link: https://www.econbiz.de/10009659323

Observations : unpaid product placement ; the elephant in the room in UK TV's new paid-for product placement market

Hackley, Christopher E.; Tiwsakul, Amy Rungpaka - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 703-718

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The MiSPOT system : personalized publicity and marketing over interactive digital TV

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Product placement and integrated marketing communications effects on an informational TV program

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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven

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Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices

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A critical realist and multimethodology framework for product placement research

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Product placement by global brands as an alternative strategy : is it worth in emerging market?

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"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies

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Promoting brands through product placement in successful and unsuccessful films in emerging markets

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