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From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process

Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691

Persistent link: https://www.econbiz.de/10012179457

Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement

Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; … - In: Industrial marketing management : the international … 118 (2024), pp. 12-26

Persistent link: https://www.econbiz.de/10014531704

Let photos speak : the effect of user-generated visual content on hotel review helpfulness

Li, Chunhong; Kwok, Linchi; Xie, Karen L.; Liu, Jianwei; … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 4, pp. 665-690

Persistent link: https://www.econbiz.de/10014265802

Digital content marketing and EWOM : a mediational serial approach

Hasani, Vjollca Visoka; Zeqiri, Jusuf; Todorovik, Teodora; … - In: Business systems research : a system view accross … 14 (2023) 2, pp. 24-43

Background: In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives: This study aimed to explore the impact of digital content marketing on customer purchase...

Persistent link: https://www.econbiz.de/10014527165

Understanding how the semantic features of contents influence the diffusion of government microblogs : moderating role of content topics

Feng, Xiaodong; Hui, Kangxin; Deng, Xin; Jiang, Guoyin - In: Information & management : the internat. journal of … 58 (2021) 8, pp. 1-15

Persistent link: https://www.econbiz.de/10013192009

How do people adopt information on social media? : the role of e-WOM in revealing travel itineraries

Aksoy, Nilsah Cavdar; Alan, Alev Kocak; Kabadayi, Ebru Tumer - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 550-569

Persistent link: https://www.econbiz.de/10012670726

Social media mavenism : toward an action-based metric for knowledge dissemination on social networks

Aljukhadar, Muhammad; Senecal, Sylvain; Poirier, … - In: Journal of marketing communications 26 (2020) 6, pp. 636-665

Persistent link: https://www.econbiz.de/10012263764

Fighting negative rumors with trust-based rumor-refutation strategy

Kim, Hyejin; Khan, Euna Mehnaz; Huh, Jisu; Srivastava, … - In: Journal of marketing communications 29 (2023) 7, pp. 676-700

Persistent link: https://www.econbiz.de/10014414322

Engaging your global social media audience : a framework for e-retailers

Samii, Leila - In: E-retailing challenges and opportunities in the global …, (pp. 206-228). 2016

Persistent link: https://www.econbiz.de/10011506294

Rising to Stardom : an empirical investigation of the diffusion of user-generated content

Liu-thompkins, Yuping; Rogerson, Michelle - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 71-82

Persistent link: https://www.econbiz.de/10009558969