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Tadajewski, Mark - In: Journal of Historical Research in Marketing 8 (2016) 2, pp. 308-334

Purpose This paper reviews the contributions of Harry Tosdal, a pioneer of sales and marketing management. It serves to … puncture a variety of marketing myths and illuminate a completely neglected concept of the consumer. Design … interpretation of marketing management, market research and sales force management. Each of these elements was keyed into fostering …

Persistent link: https://www.econbiz.de/10014873407

The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?

Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236

Persistent link: https://www.econbiz.de/10011497342

On "brand" : whether a semiotic marketing system or not

Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390

Persistent link: https://www.econbiz.de/10011339723

Towards a theory on the place of goods and services in Islamic marketing

Boulanouar, Zakaria; Wood, Bronwyn P. - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 175-182

Persistent link: https://www.econbiz.de/10011989251

A theory of marketing's contribution to customers' perceived value

Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240

Persistent link: https://www.econbiz.de/10014581506

Establishing the scope of marketing practice : insights from practitioners

Dibb, Sally; Simões, Cláudia; Wensley, Robin - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 380-404

Persistent link: https://www.econbiz.de/10010344071

The dimensionality of the market orientation construct

Crick, James M. - In: Journal of strategic marketing 29 (2021) 4, pp. 281-300

Persistent link: https://www.econbiz.de/10012515859

Elevating marketing : marketing is dead! Long live marketing!

Webster, Frederick E.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 389-399

Persistent link: https://www.econbiz.de/10009776523

It's all about marketing! : exploring the social perception in the Italian context

Marino, Vittoria; Resciniti, Riccardo; D’Arco, Mario - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 7-23

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Hyper-power, the marketing concept and consumer as "boss"

Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531

Persistent link: https://www.econbiz.de/10011645960

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