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The alternative “Marketing Rev...
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Subject
All
Consumer behaviour
83,830
Konsumentenverhalten
81,381
Marketing
31,492
Marketingmanagement
17,179
Marketing management
16,588
Theorie
13,051
Theory
12,874
Relationship marketing
11,167
Beziehungsmarketing
11,085
Brand management
8,987
Markenführung
8,916
Brand image
7,149
Markenimage
7,146
Deutschland
7,070
USA
6,833
Germany
6,420
United States
6,419
Customer satisfaction
6,038
Online-Marketing
5,945
Internet marketing
5,903
Online-Handel
5,840
Kundenzufriedenheit
5,838
Online retailing
5,827
Social Web
5,708
Social web
5,703
Markenartikel
4,864
Brand
4,829
Einzelhandel
4,715
Service quality
4,613
Retail trade
4,597
Dienstleistungsqualität
4,545
Electronic Commerce
4,385
Werbung
4,099
E-commerce
4,081
Werbewirkung
4,055
Advertising
4,041
Advertising effects
3,998
Verbraucherverhalten
3,655
Experiment
3,491
Emotion
3,361
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Online availability
All
Undetermined
40,931
Free
29,269
Type of publication
All
Article
79,450
Book / Working Paper
52,068
Journal
631
Other
529
Type of publication (narrower categories)
All
Article in journal
60,759
Aufsatz in Zeitschrift
60,759
Graue Literatur
9,579
Non-commercial literature
9,579
Aufsatz im Buch
8,827
Book section
8,827
Working Paper
7,522
Arbeitspapier
6,899
Hochschulschrift
4,808
research-article
3,659
Thesis
3,613
Collection of articles of several authors
2,756
Sammelwerk
2,756
Aufsatzsammlung
1,681
Lehrbuch
1,598
Textbook
1,319
Bibliografie enthalten
1,189
Bibliography included
1,189
Konferenzschrift
1,088
Case study
915
Fallstudie
915
Dissertation u.a. Prüfungsschriften
819
Conference paper
637
Konferenzbeitrag
637
Conference proceedings
552
review-article
497
Reprint
488
Ratgeber
408
Collection of articles written by one author
389
Sammlung
389
Guidebook
382
conceptual-paper
368
review
316
Handbook
263
Handbuch
263
Amtsdruckschrift
234
Government document
234
Article
231
case-report
228
Glossar enthalten
208
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English
104,405
German
17,487
Undetermined
8,966
Hungarian
585
French
582
Polish
226
Spanish
165
Russian
163
Italian
112
Swedish
57
Dutch
51
Romanian
47
Portuguese
44
Danish
37
Ukrainian
34
Lithuanian
25
Finnish
24
Norwegian
22
Slovak
18
Czech
15
Croatian
14
Bulgarian
7
Serbian
7
Turkish
7
Slovenian
5
Arabic
4
Macedonian
3
Chinese
3
Kazakh
2
Multiple languages
2
Old English (ca. 450-1100)
1
Bosnian
1
Valencian
1
Indonesian
1
Japanese
1
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1
Nepali
1
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Author
All
Bruhn, Manfred
288
Meffert, Heribert
278
Kotler, Philip
275
Sheth, Jagdish N.
173
Pepels, Werner
168
Homburg, Christian
163
Bauer, Hans H.
154
Wiedmann, Klaus-Peter
151
Huber, Frank
145
Han, Heesup
127
Belk, Russell W.
122
Herrmann, Andreas
122
Tadajewski, Mark
120
Kaiser, Harry M.
112
Mattila, Anna S.
110
Grunert, Klaus G.
105
Phau, Ian
105
Gierl, Heribert
104
Lusk, Jayson L.
101
Fritz, Wolfgang
100
Grewal, Dhruv
100
Tomczak, Torsten
100
Irwin, Scott H.
94
Brown, Stephen
90
Belz, Christian
88
Bagozzi, Richard P.
87
Kumar, V.
87
Backhaus, Klaus
85
Foxall, Gordon R.
85
Spiller, Achim
85
Kirchgeorg, Manfred
84
Diller, Hermann
81
Vrontis, Demetris
81
Rajagopal
80
Dwivedi, Yogesh Kumar
78
Franses, Philip Hans
78
Khare, Arpita
78
Verhoef, Peter C.
78
Malhotra, Naresh K.
77
Esch, Franz-Rudolf
76
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Institution
All
Agricultural and Applied Economics Association - AAEA
543
National Bureau of Economic Research
539
Springer Fachmedien Wiesbaden
284
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
European Association of Agricultural Economists - EAAE
163
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
145
American Marketing Association
138
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Université Paris-Dauphine (Paris IX)
77
Office of the Chief Economist, Department of Agriculture
72
OECD
70
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
67
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
IGI Global
48
Department of Agricultural and Resource Economics, University of California-Berkeley
47
Verlag Dr. Kovač
47
Books on Demand GmbH <Norderstedt>
45
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Edward Elgar Publishing
42
European Society for Opinion and Marketing Research
40
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
HAL
35
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
International Energy Agency
32
Fördergesellschaft Marketing an der Universität Augsburg
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Department of Agricultural and Resource Economics, University of Maryland
26
Haufe-Lexware GmbH & Co. KG
26
Institut für Demoskopie Allensbach
26
University of Western Sydney
25
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Published in...
All
Journal of business research : JBR
2,340
Journal of retailing and consumer services
2,087
European Journal of Marketing
920
SpringerLink / Bücher
836
International journal of hospitality management
815
International journal of consumer studies
780
Psychology & marketing
710
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER working paper series
537
European journal of marketing : EJM
527
Journal of marketing management : MM
481
Journal of Consumer Marketing
470
Industrial marketing management : the international journal for industrial and high-tech firms
467
Working paper / National Bureau of Economic Research, Inc.
452
Journal of the Academy of Marketing Science
445
Management science : journal of the Institute for Operations Research and the Management Sciences
439
Marketing Intelligence & Planning
432
Asia Pacific journal of marketing and logistics
428
Journal of marketing
424
The journal of product & brand management
416
Journal of marketing research : JMR
410
Journal of strategic marketing
400
The journal of brand management : an international journal
398
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
394
NBER Working Paper
394
Marketing intelligence & planning
379
Journal of marketing communications
378
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of travel and tourism marketing
344
Tourism management : research, policies, practice
343
Journal of retailing
341
Marketing letters : a journal of research in marketing
341
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
330
Journal of international consumer marketing
328
Cogent business & management
326
Europäische Hochschulschriften / 5
325
Journal of business ethics : JOBE
315
International journal of retail & distribution management
303
Journal of fashion marketing and management
302
International Journal of Retail & Distribution Management
300
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Source
All
ECONIS (ZBW)
108,776
USB Cologne (EcoSocSci)
8,429
RePEc
6,956
Other ZBW resources
5,368
BASE
1,926
EconStor
932
USB Cologne (business full texts)
170
OLC EcoSci
114
ArchiDok
7
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91
Confucian/chopsticks
marketing
Fam, Kim Shyan
;
Yang, Zhilin
;
Hyman, Mike
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
Saved in:
92
The role of
marketing
in the promotion of breastfeeding
Paço, Arminda M. Finisterra do
;
Rodrigues, Ricardo Gouveia
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
3
,
pp. 199-212
Persistent link: https://www.econbiz.de/10003993452
Saved in:
93
Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648927
Saved in:
94
Komunikacja rynkowa : ewolucja, wyzwania, szanse
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648928
Saved in:
95
International
marketing
: strategy and theory
Onkvisit, Sak
;
Shaw, John J.
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10003585598
Saved in:
96
Prove it before you promote it : how to take the guesswork out of
marketing
Cuno, Steve
-
2009
Persistent link: https://www.econbiz.de/10003692855
Saved in:
97
Marketing
communications strategies
Pilarczyk, Bogna
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003677105
Saved in:
98
The
marketing
concept in perspective
McGee, Lynn W.
;
Spiro, Rosann L.
- In:
Business horizons
31
(
1988
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
Saved in:
99
The market
Meijer, Fons
;
Manen, Bert van
-
1987
Persistent link: https://www.econbiz.de/10003624488
Saved in:
100
Marketing
: metaphors and metamorphosis
Kitchen, Philip J.
(
contributor
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685358
Saved in:
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