Silva, Tarsis Souza; Giraldi, Janaina de Moura Engracia - In: Brazilian Business Review 7 (2010) 2, pp. 60-77
Knowledge of customers’ image of a store is an essential factor in the management of retail outlets. This article presents a case study of the effect of the image customers have of a shoe store on their satisfaction, based on a descriptive and quantitative survey, with the application of a...