Narrow search
Showing 51 - 60 of 118,552
Cover Image
Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François; Chassagne, Philippe - In: Journal of euromarketing 22 (2013) 3, pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
Cover Image
Investing in buyer-seller relationships in transitional markets : a market-based assets perspective
Hewett, Kelly; Krasnikov, Alexander V. - In: Journal of international marketing 24 (2016) 1, pp. 57-81
Persistent link: https://www.econbiz.de/10011460097
Cover Image
B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.; Barry, James M.; Doney, Patricia M. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
Cover Image
Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina; Brennan, Ross - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
Cover Image
Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)
Zhang, Yongsheng; Fang, Shyh-Rong - In: Journal of business-to-business marketing 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011413359
Cover Image
META-RELQUAL in business relationships : a sales perspective
Høgevold, Nils M.; Svensson, Göran; Mostert, Pierre; … - In: International journal of business excellence : IJBEX 23 (2021) 4, pp. 472-497
Persistent link: https://www.econbiz.de/10012514080
Cover Image
Party time : recreation rituals in the world of B2B
Cayla, Julien; Cova, Bernard; Maltese, Lionel - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
Cover Image
Effects of fairness and relationship quality on relational behavior
Berkman, Zafer Kamil - In: Inventi impact: retailing & consumer services (2020) 4, pp. 244-261
Persistent link: https://www.econbiz.de/10012416537
Cover Image
An integrated B2B guanxi model : a Taiwan perspective
Kuo, Min-Jon; Zhu, Dauw-Song; White, Louis P. - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 309-328
Persistent link: https://www.econbiz.de/10012312407
Cover Image
Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships
Friend, Scott B.; Johnson, Jeff S. - In: The journal of personal selling & sales management : JPSSM 37 (2017) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011690133