Narrow search
Showing 21 - 30 of 135,089
Cover Image
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Cover Image
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Cover Image
A framework for servitization : enhance value proposition through customer engagement
Jiang, Xin - 2020
Persistent link: https://www.econbiz.de/10012294476
Cover Image
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel; Sesé, F. Javier; Verhoef, Peter C. - In: Universia business review : UBR (2016) 50, pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Cover Image
Technology and disruption : how the new customer relationship influences the corporate strategy
Krämer, Andreas; Tachilzik, Thomas; Bongaerts, Robert - In: Phantom ex machina : digital disruption's role in …, (pp. 53-70). 2017
Persistent link: https://www.econbiz.de/10012163391
Cover Image
Awareness of network security and customer value : the company and customer perspective
Krawczyk-Sokołowska, Izabela; Caputa, Wiesława - In: Technological forecasting & social change : an … 190 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014441438
Cover Image
The king is naked : discovering that frequent customers may not be your best friend
Joia, Luiz Antonio; Sanz, Paulo Sérgio da Silva - In: Web technologies for commerce and services online, (pp. 135-148). 2008
Persistent link: https://www.econbiz.de/10003634201
Cover Image
Einsatzmöglichkeiten des Customer Profiling im Kundenrückgewinnungsmanagement des E-Retailing
Möhlenbruch, Dirk; Ritschel, Falk; Sinning, Falk - 2009
Persistent link: https://www.econbiz.de/10003890220
Cover Image
Consequences of value in retail markets
Chaudhuri, Arjun; Ligas, Mark - In: Journal of retailing 85 (2009) 3, pp. 406-419
Persistent link: https://www.econbiz.de/10003892384
Cover Image
Kundenlebenswertmodelle im Einzelhandel : ein empirischer Vergleich konkurrierender Ansätze
Diller, Hermann; Bauer, Thomas - In: Management von Kundenbeziehungen : Perspektiven - …, (pp. 81-103). 2010
Persistent link: https://www.econbiz.de/10003934312