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Students as customers in higher education : the (controversial) debate needs to end
Guilbault, Melodi - In: Journal of retailing and consumer services 40 (2018), pp. 295-298
Persistent link: https://www.econbiz.de/10011801989
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Revisiting the "university image model" for higher education institutions' sustainability
Manzoor, Shamima Raihan; Ho, Jessica Sze Yin; Al … - In: Journal of marketing for higher education 31 (2021) 2, pp. 220-239
Persistent link: https://www.econbiz.de/10012695059
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Influence of undergraduate experience on alumni loyalty to their alma mater in the Tanzania's higher education context
Bwemelo, Gordian Stanslaus; Magasi, Chacha - 2022
Persistent link: https://www.econbiz.de/10013397890
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Perceived quality in higher education : an empirical study
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre; … - In: Marketing intelligence & planning 31 (2013) 6, pp. 601-619
Persistent link: https://www.econbiz.de/10010226624
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Does reputation lead to student loyalty? : the case of a private higher education institution, a state university, and a local college
Lacap, Jean Paolo; Cortez, Jaime V. - In: The South East Asian journal of management 17 (2023) 2, pp. 26-49
Persistent link: https://www.econbiz.de/10014429021
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PAKSERV : measuring higher education service quality in a collectivist cultural context
Kashif, Muhammad; Thurasamy Ramayah; Syamsulang Sarifuddin - In: Total quality management & business excellence : an … 27 (2016) 3/4, pp. 265-278
Persistent link: https://www.econbiz.de/10011558175
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Perceived service quality-loyalty path : a PAKSERV based investigation of international students enrolled in business schools in Thailand
Kashif, Muhammad; Pimpa Cheewakrakokbit - In: Journal of marketing for higher education 28 (2018) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10011886223
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The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold; Wang, Shasha; Li, Ting - In: Journal of marketing for higher education 33 (2023) 1, pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
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Effect of service quality toward student satisfaction and loyalty in higher education
Mulyono, Hardi; Hadian, Arief; Purba, Nelvitia; … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 929-938
Persistent link: https://www.econbiz.de/10012671515
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Influence of front-desk staff service quality on students’ affective commitment, trust, and Word-of-Mouth in higher education
Muhammad Asif Qureshi; Raza, Syed Ali; Kolachi, Ishtiaq … - In: Asian Academy of Management journal 27 (2022) 1, pp. 29-60
putting efforts to attract more students. Hence, it is essential to provide students with the best quality services as it … quality on word-of-mouth through the mediating effect of students' affective commitment and students' trust. An online … service quality and word-of-mouth. Moreover, students' affective commitment and trust mediate the relationship between front …
Persistent link: https://www.econbiz.de/10013438628