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Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement

Ma, Shang Chun; Chang, Ching-Hung; Ma, Shang-Ming; … - In: Marketing analysis in sport business : global perspectives, (pp. 163-181). 2022

Persistent link: https://www.econbiz.de/10014311258

Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity

Yağız, Kadir; Özer, Leyla - In: European Sport management quarterly : ESMQ 23 (2023) 5, pp. 1567-1586

Persistent link: https://www.econbiz.de/10014330808

Exploring the Relationship between Sports Fan Loyalty and the Personality and Brand of Favorite Teams

Eghbali, Sahand; Mozafari, Ehsan; jolfaii, Eghbal; … - 2023

This study aims to investigate the relevance of brand trust and customer satisfaction to sports marketing practices. A sample population of 150 e-commerce and online advertising professionals will be analyzed using various methods, including regression analysis, descriptive statistics, and...

Persistent link: https://www.econbiz.de/10014259989

The Loyalty of Sports Fans and Their Favorite Teams' Personalities and Brands

Eghbali, Sahand; Mozafari, Ehsan; jolfaii, Eghbal; … - 2023

This study's objective is to assess the extent to which confidence in brands and a company's ability to meet the needs of its customers are relevant to the practice of sports marketing. The goal of this study was to use a number of different methods of analysis on a sample population consisting...

Persistent link: https://www.econbiz.de/10014261053

Does team identification of satellite fans influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia

Tsordia, Charitomeni; Apostolopoulou, Artemisia; … - In: Journal of strategic marketing 32 (2024) 6, pp. 795-813

Persistent link: https://www.econbiz.de/10015051756

Brand lovemarks scale of sport fans

Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232

Persistent link: https://www.econbiz.de/10011875380

Brand management model in sport industry of Iran : professional football league case

Javani, Vajihe; Ehsani, Mohammad; Amiry, Mojtaba; … - 2013

Persistent link: https://www.econbiz.de/10011293154

Investigating the effect of brand identity and character on brand loyalty of football team fans

Keshtidar, Mohammad; Sahebkaran, MohammadAli; … - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 105-115

Persistent link: https://www.econbiz.de/10011884677

New measure of brand equity status of a basketball club

Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63

Persistent link: https://www.econbiz.de/10011848454

Dynamic brand evolution mechanism of professional sports teams : empirical analysis using comprehensive Major League Baseball data

Feng, Yan; Yoon, Yeujun - In: The journal of asset management 27 (2020) 3, pp. 237-265

Persistent link: https://www.econbiz.de/10012298787