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Luxury hotels' green practices and consumer brand identification : the roles of perceived green service innovation and perceived values
Dang, Van Thac; Tan Vo Thanh; Wang, Jianming; Nguyen, Ninh - In: Business strategy and the environment 32 (2023) 7, pp. 4568-4583
Persistent link: https://www.econbiz.de/10014441631
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Measuring the impact of eco-friendly or green marketing on buying behaviour of Indian consumers
Sabharwal, Dhruv; Narula, Sumit - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 225-240
Persistent link: https://www.econbiz.de/10015057585
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ChatGPT-powered chatbot as a green evangelist : an innovative path toward sustainable consumerism in e-commerce
Sadiq, Muhammad Waqas; Akhtar, Muhammad Waheed; Huo, Chunhui - In: The service industries journal 44 (2024) 3/4, pp. 173-217
Persistent link: https://www.econbiz.de/10014551089
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Navigating the green maze : insights for businesses on consumer decision-making and the mediating role of their environmental concerns
Lopes, João; Gomes, Sofia; Trancoso, Tiago - In: Sustainability accounting, management and policy journal 15 (2024) 4, pp. 861-883
Persistent link: https://www.econbiz.de/10015063076
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Chinese consumer attitude and purchase intent towards green products
Tang, Yiming; Wang, Xiucun; Lu, Pingping - In: Asia-Pacific journal of business administration 6 (2014) 2, pp. 84-96
Persistent link: https://www.econbiz.de/10010387370
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Green spirit : consumer empathies for green apparel
Cowan, Kirsten; Kinley, Tammy - In: International journal of consumer studies 38 (2014) 5, pp. 493-499
Persistent link: https://www.econbiz.de/10010517761
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Effects of green brand on green purchase intention
Huang, Yi-chun; Yang, Minli; Wang, Yu-chun - In: Marketing intelligence & planning 32 (2014) 3, pp. 250-268
Persistent link: https://www.econbiz.de/10010380729
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Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products
Haws, Kelly L.; Winterich, Karen Page; Walker Reczek, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 336-354
Persistent link: https://www.econbiz.de/10010403227
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Customer loyalty : exploring its antecedents from a green marketing perspective
Martínez, Patricia - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 896-917
Persistent link: https://www.econbiz.de/10011408130
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Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet - In: Journal of food products marketing : innovations in … 28 (2022) 2, pp. 87-103
Persistent link: https://www.econbiz.de/10013163075