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Beziehungsmarketing
107
Relationship marketing
107
Marketingmanagement
90
Consumer behaviour
86
Konsumentenverhalten
86
Marketing management
83
Brand management
73
Markenführung
73
Kundenwert
47
Marketing
46
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43
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English
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German
19
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Kumar, V.
372
Keller, Kevin Lane
161
Lemon, Katherine N.
75
Venkatesan, Rajkumar
33
Kotler, Philip
31
Kumar, Vikas
27
Kumar, Vimal
25
Leone, Robert P.
25
Aaker, David A.
21
Shah, Denish
21
Rust, Roland T.
18
Day, George S.
16
Reinartz, Werner J.
16
Petersen, J. Andrew
15
Rajan, Bharath
13
Verhoef, Peter C.
13
Lehmann, Donald R.
12
Sheth, Jagdish N.
12
Verma, Pratima
12
Mittal, Ankesh
11
Sharma, Amalesh
11
Hoeffler, Steve
10
Kumar, Subodha
10
Zeithaml, Valarie A.
10
Bolton, Ruth N.
9
Gupta, Shaphali
9
Pancras, Joseph
8
Sriram, S.
8
Pansari, Anita
7
Reinartz, Werner
7
Sunder, Sarang
7
Chan, F.T.S.
6
Ganesh, Jaishankar
6
George, Morris
6
Lane Keller, Kevin
6
Petersen, J.Andrew
6
Ramani, Girish
6
Saboo, Alok R.
6
Srivastava, Rajendra Krishan
6
Bohling, Timothy
5
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Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
INSEAD
1
Industry Canada, Government of Canada
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Springer-Verlag GmbH
1
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Journal of marketing
49
Journal of retailing
31
Journal of the Academy of Marketing Science
31
Journal of marketing research : JMR
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
MSI reports : working paper series
14
International journal of forecasting
11
Journal of business research : JBR
11
Journal of international marketing
11
Legends in marketing
11
Production and Operations Management
11
Harvard business review : HBR
10
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Report / Marketing Science Institute
9
Marketing management : a quarterly business management publication of the American Marketing Association
8
The journal of brand management : an international journal
8
Harvard-Business-Manager : das Wissen der Besten
7
International Journal of Forecasting
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of service research : JSR
7
Marketing Science
7
Journal of Consumer Research
6
Journal of service research
6
MIT sloan management review
6
Marketing research : a magazine of management and applications
6
Journal of Business Research
5
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Homo oeconomicus
4
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Review of marketing research
4
SpringerLink / Bücher
4
The handbook of marketing research : uses, misuses, and future advances
4
Always learning
3
Does marketing need reform? : fresh perspectives on the future
3
Handbook of research on customer equity in marketing
3
International journal of procurement management
3
Journal of advertising : official publication of the American Academy of Advertising
3
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ECONIS (ZBW)
423
OLC EcoSci
152
RePEc
43
USB Cologne (EcoSocSci)
35
Other ZBW resources
19
BASE
1
EconStor
1
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AMA and MSI special issue of "Journal of Marketing" : mapping the boundaries of marketing : what needs to be known
Kumar, V.
(
introduction
);
Keller, Kevin Lane
(
introduction
); …
-
2016
Persistent link: https://www.econbiz.de/10011750380
Saved in:
2
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
3
"Das Führungsteam von Lilypad sollte vor allem Veränderungen hinter den Kulissen vornehmen, um die hotelübergreifende Auslastung zu verbessern"
Keller, Kevin Lane
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
3
,
pp. 116
Persistent link: https://www.econbiz.de/10003650478
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
5
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
6
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
7
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
8
Aufbau starker B-to-B-Marken : ein Leitfaden
Keller, Kevin Lane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 733-748)
.
2010
Persistent link: https://www.econbiz.de/10003910072
Saved in:
9
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
Saved in:
10
Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
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