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1
The effectiveness of managing social media on hotel performance
Kim, Woo Gon
;
Lim, Hyunjung
;
Brymer, Robert A.
- In:
International journal of hospitality management
44
(
2015
),
pp. 165-171
Persistent link: https://www.econbiz.de/10010501914
Saved in:
2
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
3
Joint effects of management responses and online reviews on hotel financial performance : a data-analytics approach
Xie, Karen L.
;
So, Kevim Kam Fung
;
Wang, Wei
- In:
International journal of hospitality management
62
(
2017
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011702700
Saved in:
4
Shaping social media analytics in the pursuit of organisational agility : a real options theory perspective
Zhang, Minhao
;
Wang, Yichuan
;
Olya, Hossein
- In:
Tourism management : research, policies, practice
88
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013194285
Saved in:
5
Understanding the impact of online reviews on hotel performance : an empirical analysis
Phillips, Paul
;
Barnes, Stuart J.
;
Zigan, Krystin
; …
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10011637102
Saved in:
6
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
7
Categorizing peer-to-peer review site features and examining their impacts on room sales
Ai, Jin
;
Chi, Oscar Hengxuan
;
Ouyang, Zhe
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 862-881
Persistent link: https://www.econbiz.de/10012176721
Saved in:
8
Return on investment for social media : a proposed framework for understanding, implementing, and measuring the return
Gilfoil, David M.
;
Jobs, Charles
- In:
Journal of business & economics research
10
(
2012
)
11
,
pp. 637-649
Persistent link: https://www.econbiz.de/10009673260
Saved in:
9
The effect of social media on hotels' business performance in the Lebanese hotel sector : effect of social media on hotels' business performance
Halawani, Firas Mohamad
;
Soh, Patrick Chin-Hooi
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
3
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012104280
Saved in:
10
The marketing effectiveness of social media in the hotel industry : a comparison of Facebook and Twitter
Leung, Xi Y.
;
Bai, Billy
;
Stahura, Kurt A.
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10011282983
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