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Impact of social media advertisement on consumer purchasing behaviour
Mahesh V J; Thanushree H - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 634-638
Persistent link: https://www.econbiz.de/10012506205
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Observing viewers' self-reported and neurophysiological responses to message appeal in social media advertisements
Wajid, Anees; Raziq, Muhammad Mustafa; Ahmed, Qazi Mohammed - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012433768
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The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
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Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa; Kim, Soojung - In: Journal of marketing communications 28 (2022) 3, pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
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Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna; Arora, Nilesh - In: Review of marketing science 20 (2022) 1, pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
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Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
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Increasing the effectiveness of display social media ads for startups : the role of different claims and executional characteristics
Hervet, Guillaume; Guitart, Ivan A. - In: Journal of business research : JBR 153 (2022), pp. 467-478
Persistent link: https://www.econbiz.de/10013534091
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Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline; Towner, Terri L. - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
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The influence of attitude functions on Muslim consumer attitude towards social media advertising : a case of bubble tea
Shaizatulaqma Kamalul Ariffin; Nur Qistina Ihsannuddin; … - In: Journal of Islamic marketing 13 (2022) 11, pp. 2308-2330
Persistent link: https://www.econbiz.de/10013536311
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Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj; Dietrich, Timo; Rundle-Thiele, Sharyn; … - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10013460864