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Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie; Shokouhyar, Sajjad - In: Journal of strategic marketing 31 (2023) 1, pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
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Traditional media or social media? : corporate green media communication and consumer intention to cocreate green value in post-COVID-19 China
Zhao, Li; Sun, Jianxin; Zhang, Ling; Ma, Bowen - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 745-774
Persistent link: https://www.econbiz.de/10014285882
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Processing contradictory CSR information : the influence of primacy and recency effects on the consumer-firm relationship
Peasley, Michael C.; Woodroof, Parker J.; Coleman, Joshua T. - In: Journal of business ethics : JBE 172 (2021) 2, pp. 275-289
Persistent link: https://www.econbiz.de/10012617795
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On social media and the formation of organizational reputation : how social media are increasing cohesion between organizational reputation and traditional media for stakeholders
Blevins, Dane P.; Ragozzino, Roberto - In: The Academy of Management review : AMR 44 (2019) 1, pp. 219-222
Persistent link: https://www.econbiz.de/10011982244
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Corporate Social Responsibility : ethische Verantwortung oder Image-Pflege?
Etter, Michael; Hoffmann, Christian - In: Evolution der Informationsgesellschaft : …, (pp. 97-114). 2011
Persistent link: https://www.econbiz.de/10009303904
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Media attention to large-scale corporate scandals : hype and boredom in the age of social media
Barkemeyer, Ralf; Faugère, Christophe; Gergaud, Olivier; … - In: Journal of business research : JBR 109 (2020), pp. 385-398
Persistent link: https://www.econbiz.de/10012238085
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
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Corporate social responsibility (CSR) for ethical corporate identity management : framing CSR as a tool for managing the CSR-luxury paradox online
Wong, Jia Yun; Dhanesh, Ganga Sasidharan - In: Corporate communications : an international journal 22 (2017) 4, pp. 420-239
Persistent link: https://www.econbiz.de/10011806599
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Building CSR communication in the banking business in Thailand : the mediating effects of social media influencers and consumer skepticism
Nizar Fauzan; Pensri Jaroenwanit - In: Creative business and sustainability journal 44 (2022) 2, pp. 95-113
Persistent link: https://www.econbiz.de/10014250714
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Pride or empathy? : exploring effective CSR communication strategies on social media
He, Zeya; Liu, Qing; Ferns, Bo H.; Countryman, Cary C. - In: International journal of contemporary hospitality management 34 (2022) 8, pp. 2989-3007
Persistent link: https://www.econbiz.de/10013412841