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The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba - In: Journal of fashion marketing and management 19 (2015) 4, pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
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What motivates consumer to engage in microblogs? : the roles of brand post characteristics and brand prestige
Chu, Xiumin; Liu, Yezheng; Chen, Xiayu; Ding, Zhengping; … - In: Electronic commerce research 22 (2022) 2, pp. 451-483
Persistent link: https://www.econbiz.de/10013263056
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Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho; Ekinci, Yuksel; Chen, Cheng-Hao Steve; … - In: Journal of hospitality marketing & management 29 (2020) 2, pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
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The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung; King, Ceridwyn; Hudson, Simon; … - In: Tourism management : research, policies, practice 59 (2017), pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
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You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Qualitative market research : an international journal 20 (2017) 3, pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
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Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty : an empirical analysis of coffeehouse brands
Choi, Young Gin; Ok, Chihyung; Hyun, Sunghyup Sean - In: International journal of contemporary hospitality management 29 (2017) 4, pp. 1185-1202
Persistent link: https://www.econbiz.de/10011708009
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What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser; Stocchi, Lara; Michaelidou, Nina; … - In: Journal of strategic marketing 32 (2024) 4, pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
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What drives Generation Z to advocate for a brand online?
Mishra, Vivek; Das, Biswajit - In: International journal of internet marketing and … 20 (2024) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10015065487
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Processing different degrees of logo change : when higher levels of brand consciousness decrease openness to substantial logo changes
Grinsven, Bo; Das, Enny - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1710-1727
Persistent link: https://www.econbiz.de/10011449284
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Drivers of attitudes toward luxury brands : a cross-national investigation into the roles of interpersonal influence and brand consciousness
Yim, Mark Yi-cheon; Sauer, Paul L.; Williams, Jerome D.; … - In: International marketing review 31 (2014) 4, pp. 363-389
Persistent link: https://www.econbiz.de/10010388823