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Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty - In: International journal of internet marketing and … 10 (2016) 3, pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
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The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
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Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind - In: International journal of Indian culture and business … 18 (2019) 3, pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
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The nexus between brand consciousness and psychological antecedents of consumers’ decision-making styles
Chiguvi, Douglas; Tinashe, Musasa - 2022
Persistent link: https://www.econbiz.de/10013503534
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Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan; Wong, IpKin Anthony; Prentice, Catherine; … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
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Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (B)
Farris, Paul - 2010
, limiting its diaper offerings to K-C’s Huggies and its own private label brand White Cloud, introduced that same year. By mid …
Persistent link: https://www.econbiz.de/10013145214
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A practice-based model of effective marketing based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G)
Young, Peter N. - In: The marketing review 18 (2018) 3/4, pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
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Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry
Hwang, Jinsoo; Han, Heesup - In: Tourism management : research, policies, practice 40 (2014), pp. 244-259
Persistent link: https://www.econbiz.de/10010227012
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An integrated-process model of service quality, istitutional brand and behavioural intentions : the case of a University
Sultan, Parves; Wong, Ho Yin - In: Managing service quality : MSQ ; an international journal 24 (2014) 5, pp. 487-521
Persistent link: https://www.econbiz.de/10010422299
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Changes in the effect of credence cues on restaurant delivery service under different health risks
Kim, Jewoo; Kim, Jaewook; Wang, Yiqi - In: International journal of contemporary hospitality management 34 (2022) 2, pp. 737-758
Persistent link: https://www.econbiz.de/10013164497