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21
Quality perceptions and asymmetric switching between brands
Allenby, Greg M.
;
Rossi, Peter E.
-
1990
Persistent link: https://www.econbiz.de/10000811127
Saved in:
22
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
23
Store
brand
proneness : effects of perceived risks, quality and familiarity
Yap, Sheau-fen
;
Leong, Sun-may
;
Wee, Yu-ghee
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10009507933
Saved in:
24
The effect of multiple hotel
brand
extensions
Mahasuweerachai, Patcharaporn
;
Qu, Hailin
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010515373
Saved in:
25
Perceived
brand
quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
26
The effects of service
brand
dimensions on
brand
loyalty
Krystallis, Athanasios
;
Chrysochou, Polymeros
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 139-147
Persistent link: https://www.econbiz.de/10010338593
Saved in:
27
The impact of services
brand
personality on consumer-
brand
relationship quality
Ghantous, Nabil
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011537855
Saved in:
28
An empirical investigation of repeat buying behavior of customers of two brands in India
Baidya, Mehir Kumar
;
Ghosh, Gautam
- In:
Journal of Indian business research
6
(
2014
)
3
,
pp. 255-268
Persistent link: https://www.econbiz.de/10010492681
Saved in:
29
Service
brand
relationship quality : hot or cold?
Nyffenegger, Bettina
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10010483436
Saved in:
30
The influences of
brand
benefits on
brand
loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
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